Jonah Sachs, Free Range Studios
Justin Perkins, Care2
Are you looking for a better way to tell your organization's story?
Tired of watching your cause drown in the flood of marketing messages that surround us?
Ready to get people to listen to what you have to say and - even better - become evangelists for your cause?
Watch Jonah Sachs, CEO of Free Range Studios and author of Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future, and Justin Perkins of Care2, share how you must engage in storytelling to get noticed and create a better future.
In this webinar you will learn:
- What the story wars are and why you need to join the fray!
- The 5 deadly sins of marketing and how to avoid them
- 3 steps for engaging in "empowerment marketing," including identifying your organizational values, telling the truth and being interesting
- How to create your own Story Strategy Map