Emily Logan, Care2 (Campaigns)
Dane Grams, Care2 (Nonprofit Services)
Are you getting the most out of your new email subscribers?
Are your open and click rates suffering, and you can't figure out why?
Learn how you can make your new subscribers feel right at home!
Watch this webinar with Dane Grams (formerly of nonprofit GLSEN) and Emily Logan (Senior Campaign Manager at Care2) as they reveal findings about what really works when it comes to welcome series messaging, so you can start your new online relationships with a bang. Using examples and statistics from our partners at the Center for Reproductive Rights, the American Civil Liberties Union (ACLU), Human Rights Campaign (HRC) and Just Label It, we'll share our best secrets on how to hit a welcome series home run.
In this webinar you will learn:
- Why early communication with a new supporter is so important
- Subject lines and focused messaging that lead to higher open/click rates
- Which images will make the biggest impact
- How to use language to represent your organization’s style and mission