Entries in Social Networking (34)
Care2 and NOAA Promote International Year of the Reef 2008
Just added to our ever-growing Care2 in the News section is a great piece by Inside CRM highlighting Care2's partnership with the National Oceanic and Atmospheric Agency (NOAA) as an effective way for government and social media to team up for a cause.
From the article:
"For example, NOAA (National Oceanic and Atmospheric Agency) partnered with Care2, an activist social network of over 8 million Americans, to promote awareness of the deterioration of coral reefs. The idea was that the federal agency would work with Care2 to build support for the International Year of the Reef 2008. This contemporary public-private partnership gives NOAA access to 8 million targeted activists who can work with the government for common objectives. If it progresses well, it will go a long way toward restoring faith in the institutions of government."We tend to agree! A special thanks to Eric Rardin and Robyn Erler of Care2 and Maria Barry from the NOAA who were instrumental in establishing and evangelizing the partnership.
James O'Malley
in Care2 News, Social Networking, Misc.
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Five Minutes with Fundraising Guru Ted Hart (Video)
Ted Hart is well known to many nonprofit professionals as the founder of the E-Philanthropy Foundation, which recently merged with Network for Good. Since leaving the foundation last year, Ted has been a whirling dervish, starting a consulting firm, authoring a new book -- People to People Fundraising: Social Networking and Web 2.0 for Charities -- and launching GreenNonprofits.org, to help nonprofit organizations “green” themselves.
Taking a break from a hectic tour as a speaker in the USA, Canada and Europe, Ted sat down recently for a few minutes in Care2’s Washington, DC office to chat with Clint O’Brien about the future of nonprofit fundraising, which he believes has a lot to do with new online social networks.You can check out GreenNonprofits.org here and buy his new book here.
Clinton O'Brien
in Online Fundraising, Social Networking, Video
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EEN's Avatars Campaign Brings Online Marketing to Life
Imagine having the ability to translate virtual reality into actual reality.
Roeland Ramakers of EEN, the Dutch affiliate of the ONE Campaign, found a way by launching the world's first real-life virtual protest. His creative and unusual campaign merged online activism with offline action, and combines the power of the web with live demonstration. The result shows a possible future direction of a new kind of protest for the new generation. By creating avatars to represent online protesters, Ramaker has twice used a unique approach to get tangible results.
Caitlin Ochs
in Social Networking, Technology, Integrated Marketing
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51% of Donors 'Not At All Interested' in Social Networks
A recent survey by Harris Interactive and Virilion unearthed some surprising results about donor preferences for receiving information.
A majority of donors, 51%, were, "not at all interested" following organizations that they care about through blogs, social networks, and RSS. In fact, only 6% of donors reported using social media to track organizations.
Presenting nonprofits with somewhat of a paradox is the fact that 52% of respondents think its important that nonprofits use social media to connect with supporters.
When asked what types of information they would prefer to receive through social media, "Donation/Information Requests" ranked last, preferred by only 22% of donors. The top three choices were News and Announcements, Success Stories, and Volunteer Opportunities.
The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey.
Though these results are somewhat inconclusive, the survey highlights the importance of knowing what your donors want and keeping in touch with their preferences.
Click here to read the full results and details.
Thanks to The Chronicle of Philanthropy for their article that brought our attention to the survey!
Caitlin Ochs
in Online Fundraising, Trends, Social Networking, Marketing Research
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How They Did It: LWB Wins Facebook Causes Giving Challenge
The Facebook Causes Giving Challenge recently crowned its champions of social network fundraising -- Love Without Boundaries Foundation, a more-than-deserving nonprofit specializing in medical care, education, foster care, and nutrition for orphaned children in China. Their Causes page garnered over $94,000 from 6,268 members in 50 days.
How did they do it? Get ready to throw out the book on promoting Facebook Causes. From teaching supporters how to create Facebook accounts to ol' fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says it's as much the offline as the online work that gets the job done.
If you're on an RSS reader, click here to read how they did it.
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James O'Malley
in Online Fundraising, Case Studies, Social Networking, Crowdsourcing
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Worldwide Protest Organized on Facebook
Need more proof of the organizing power of social networks? Look no further than the USA Today article covering a massive worldwide protest organized via a Facebook event that gathered close to 100,000 people in 165 cities around the world--all in less than a month's time.
Protesters united to take a stand against the continued brutalities carried out by Columbia's largest rebel group. Known as the FARC, the group is responsible for hundreds of kidnappings and continues to hold several high profile hostages.
The thousands who gathered wanted to send a clear message to the FARC to stop kidnapping and release the hostages they're holding. Though turnout was the strongest in Bogotá (where estimates range from 500,000 to 2 million people), the international scale demonstrates both widespread awareness of the issue and solidarity with the Columbian people.
This is a perfect illustration of the organizational power that Facebook and other social networks have. With over 64 million active users and 250,000 more joining daily, Facebook in particular can be an excellent network to use to plan and coordinate events, gather support for a campaign, increase publicity for your organization, or collect donations (though the jury is still out on this one).
Caitlin Ochs
in Case Studies, Social Networking, Online Organizing
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What Social Network Demographics Mean for You
The always excellent Beth Kanter tipped us on this interesting post from the Compete.com blog that demonstrates the overlap that exists between users of social networking sites.
How is this valuable? Well, theoretically, if you believe MySpace is a place for donors, your presence there also reaches 64% of Facebook users, 65% of Bebo, and 69% of Hi5. As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant.
So, which one social network should you consider for your next campaign? Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks.
Choose wisely and, as always, make sure it's worth it.
Receive monthly updates James O'Malley
in Trends, Social Networking, Marketing Research
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