Top 8 Social Media Tracking Tools
Monday, June 29, 2009 at 10:07PM | by
Allyson Kapin
Social media! I seriously think it’s "the" buzz word of 2009. According to Omniture, over 200 million searches are conducted every single day and 78% of people trust recommendations by peers. But how should nonprofits track their social media? What tools should they use?
Understand What You Want to Track.
- Do you want to track how many people are clicking and sharing your links or updates?
- Do you want to track how many people are signing your petitions after visiting your site?
- Are you interested in trends relating to specific topics your nonprofit works on such as health care reform or human rights?
Each objective requires different tools to track your nonprofits social media progress and return on investment. However, it’s important to note that none of them are 100% at measuring results. Lets dig in to my top eight social media tracking tools.
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