Janna Chan, Center for Reproductive Rights
Jaime Grams, Integral
Dane Grams, Care2
So you've acquired them. Now what?!
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Listen to this real-life example on how to manage and track new online subscribers and how it can help guide you on your communications and fundraising.
"A Recipe for $uccess: Tracking & Converting to Maximize Returns"
In this webinar you'll learn:
- Why it is important to recruit new supporters
- How to keep online subscribers engaged, involved and converting to donors
- What are the right metrics for measuring success, short term and long term
- How to compare your online investment to other direct response and marketing channels