For many organizations nearly half of online fundraising revenue comes in during the month of December.
But in actuality it takes months of preparation –– building and stewarding an online community, inspiring donors, cultivating them, testing in advance of year-end and analyzing your metrics –– to really make the most of your year-end fundraising opportunities.In this white paper you will learn:
- 9 steps to improve your fundraising for year-end appeals, including these tips:
- Why you should use a website hijack
- How to be a traffic sleuth!
- To not just thank your donors
In partnership with the Nonprofit Technology Network (NTEN), Alia McKee Scott of Sea Change Strategies and Eric Rardin of Care2 authored this paper.