Gina Pagliaro, Immersion Active
Jen Martin, AARP
Molly Connors, Care2
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Learn from Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
In this webinar you will learn:
- The surprising number of boomers and seniors embracing social media
- Why you should be recruiting and cultivating boomers
- Tips and tricks for converting Facebook users to donors
- Ways to deepen supporter engagement through social media