It’s no secret that social media has experienced incredible growth over the last couple of years. 67% of online adults use social networks, according to Pew Research Center’s Internet and American Life Project. In addition, almost all nonprofits have a social media presence. Unfortunately, the old rule - good content is still king, seems to have been forgotten by many organizations on social media, particularly on Twitter. Yes, the 140-characters can be limiting, but as campaigners working on creating social change on the ground it’s critical that we use online channels like social media to raise awareness, debunk myths by the opposition, and inspire people to take action. And that means we need to get super creative and sometimes even sassy, funny, and show emotion (you know be human) when talking to our community on social media.
Last night my colleague Danny Brown, co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing shared this hilarious conversation on Twitter between three major brands, HTC, Samsung, and LG. The conversation started with @HTC_UK tweeting “Last night we won the “Hottest phone of 2013” at the Mobile Awards” It then linked to a picture and they ended the tweet with “#ouch @SamsungMobileUK.
HTC accomplished two important things here. They announced a big award the company won to their community and then took on their competitor Samsung by using humor and a bit of sass. Samsung and LG responded with funny comebacks – the best one being from LG. They mocked up a great photo with text overlaid that said “Calm down dears. It’s only a phone.” Check out the screenshot that documents the conversation exchange between all three brands, courtesy of GeeksAreSexy.net.