With more than 80 million Millennials in the United States, this generation is challenging the status quo, redefining the way that people traditionally get involved with organizations.
The ways that Millennials are connecting, participating, and giving to organizations requires nonprofits to question the old logic and adopt new approaches that build relationships with this dynamic generation.
Join Derrick Feldmann, co-author of the new book Cause for Change: The Why and How of Nonprofit Millennial Engagement, to discuss how Millennials are transforming philanthropy and engagement with social issues. He will discuss the research from the Millennial Impact Project, a research initiative of more than 10,000 Millennials conducted by his agency Achieve with support from the Case Foundation.
In this webinar you'll learn:
- How Millennials connect with causes - using social media and different peer methods to engage as volunteers and donors
- How Millennials participate in various service programming from micro-volunteering to leadership programming
- Millennial giving habits and how to enhance solicitations for increased response
About the Presenters:
Derrick Feldmann — CEO, Achieve
Derrick Feldmann provides overall leadership for Achieve, a research and fundraising firm, provides strategy to clients, and overseees the creative development of all work. He also leads the research team for the Millennial Impact Project, an initiative to understand how the Millennial generation connects with, and gives to, social causes. He organizes and produces MCON, a national conference on Millennial engagement, and he is the coauthor of Cause for Change: The Why and How of Nonprofit Millennial Engagement (Jossey Bass, 2013).
Eric Rardin — Senior Director of Nonprofit Services, Care2
Eric is senior director of nonprofit services at Care2.com where he helps hundreds of nonprofits connect with donors and supporters online. At Care2 Eric advises nonprofits on email acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom. Eric serves on the board of directors of two national nonprofit organizations. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits including the National Environmental Trust, the Alaska Oceans Network, and the Marine Fish Conservation Network. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in Government and International Studies from the University of South Carolina and a BS in Political Science from the University of Wyoming. In addition to his work in the environmental advocacy arena, Eric has extensive experience working on political and issue campaigns from Wyoming to South Africa.