Entries in webinars (4)

Wednesday
Jun052013

How Millennials are Changing Social Causes

Ned Baker of Care2

With more than 80 million Millennials in the United States, this generation is challenging the status quo, redefining the way that people traditionally get involved with organizations.

The ways that Millennials are connecting, participating, and giving to organizations requires nonprofits to question the old logic and adopt new approaches that build relationships with this dynamic generation.

Join Derrick Feldmann, co-author of the new book Cause for Change: The Why and How of Nonprofit Millennial Engagement, to discuss how Millennials are transforming philanthropy and engagement with social issues. He will discuss the research from the Millennial Impact Project, a research initiative of more than 10,000 Millennials conducted by his agency Achieve with support from the Case Foundation.

How Millennials are Changing Social Causes
Thursday, 6/13 at 2pm ET

Register for this Care2 Expert Webinar

 

In this webinar you'll learn:

  • How Millennials connect with causes - using social media and different peer methods to engage as volunteers and donors
  • How Millennials participate in various service programming from micro-volunteering to leadership programming
  • Millennial giving habits and how to enhance solicitations for increased response

This Expert Webinar is FREE but space is limited so make sure you register today!

 

About the Presenters:

Derrick Feldmann — CEO, Achieve
Derrick Feldmann of AchieveDerrick Feldmann provides overall leadership for Achieve, a research and fundraising firm, provides strategy to clients, and overseees the creative development of all work. He also leads the research team for the Millennial Impact Project, an initiative to understand how the Millennial generation connects with, and gives to, social causes. He organizes and produces MCON, a national conference on Millennial engagement, and he is the coauthor of Cause for Change: The Why and How of Nonprofit Millennial Engagement (Jossey Bass, 2013).

 

Eric Rardin — Senior Director of Nonprofit Services, Care2
Eric Rardin of Care2Eric is senior director of nonprofit services at Care2.com where he helps hundreds of nonprofits connect with donors and supporters online. At Care2 Eric advises nonprofits on email acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom. Eric serves on the board of directors of two national nonprofit organizations. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits including the National Environmental Trust, the Alaska Oceans Network, and the Marine Fish Conservation Network. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in Government and International Studies from the University of South Carolina and a BS in Political Science from the University of Wyoming. In addition to his work in the environmental advocacy arena, Eric has extensive experience working on political and issue campaigns from Wyoming to South Africa.

REGISTER to attend this FREE Expert Webinar on THURSDAY, JUNE 13th at 2PM ET

 

Wednesday
Feb132013

Webinar: Appreciate, Engage and Retain Your Supporters

Ned Baker of Care2

Do you need new ideas on how to engage your supporters?

Does your donor acknowledgement process need a refresh?

Do you want to better understand your supporters?

If yes, this webinar is for you! No matter how many supporters you have, you are probably constantly looking for new ways to appreciate, engage and retain them. All across the fundraising landscape, donor retention is falling. Gartner Inc. reports that 75 percent of CRM initiatives fail to impact the customer experience. With implementation costs high, the cost of all this failure is higher. People give their hard earned money for a reason; you need to understand those reasons and engage donors in the manner they prefer. In this webinar, Doug Barker (Principal and Co-Founder of Barker & Scott Consulting) and Amy Ganderson (Digital Marketing Director at The Nature Conservancy) will share their ideas, examples and key strategies for making your supporters feel appreciated – and more tied to – your mission and organization.

“Appreciate, Engage and Retain Your Supporters”
TUESDAY, FEBRUARY 26TH, 2013 at 2PM ET

Register for this Care2 Expert Webinar

In this webinar you'll learn:

  • New ways to listen to and engage with your supporters
  • Fresh ideas on how to retain donors
  • Specific examples of how to put these ideas in action

This Expert Webinar is FREE but space is limited so make sure you register today!

 

About the Presenters:

Doug Barker -- Principal and Co-Founder, Barker & Scott Consulting
Doug Barker of Barker & Scott ConsultingAs a principal in Barker & Scott Consulting, Doug assists leading regional, national, and international nonprofit organizations with leveraging the power of information technology for organizational advancement and mission success. His expertise includes change management and constituent relationship management strategy and implementation. Prior to founding Barker & Scott, Doug was Vice President and Chief Information Officer for The Nature Conservancy. There he provided information technology leadership for this global organization of 3,000 staff in over 400 offices located in 30 countries. Prior to joining The Nature Conservancy, Doug was the nonprofit industry lead for the consulting practice of Arthur Andersen in Washington, D.C. Currently, Doug serves as a judge for CIO Magazine’s prestigious CIO 100 Awards. He received a B.A. in Psychology and an M.B.A. in Finance and Strategic Marketing from San Diego State University. Along with his professional pursuits, Doug loves the outdoors. He is an active board member for Rock Creek Conservancy and is spearheading a community-wide initiative to plant hundreds of native trees in his Washington DC neighborhood.

Amy Ganderson -- Digital Marketing Director, The Nature Conservancy
Amy Ganderson of The Nature ConservancyAs a Director of Digital Marketing for The Nature Conservancy, Amy Ganderson leads the development of strategic online marketing programs and campaigns designed to advance the Conservancy’s guiding marketing strategies to build reputation, influence conservation action and achieve fundraising goals. She manages the team that drives growth in social media, email, mobile, new business development, and online advertising. Amy began her career with The Nature Conservancy four years ago building their social media, online advertising, and web analytics strategy. Prior to joining The Nature Conservancy, Amy worked in e-commerce for Discovery Communications. While at Discovery Communications, she managed paid search and developed partnerships with Amazon and eBay, both in conjunction with Discovery Channel's online store. She also launched a corporate sales business. Amy began her career in retail buying and planning for Perry Ellis International and Bloomingdale's Department Stores. Amy received an MBA from The George Washington University and a B.S. from Cornell University. In her spare time she juggles one-year-old twins.

Ashley Hansen -- Director of Nonprofit Services, Care2
Ashley Hansen of Care2Ashley works with nonprofits to win advocacy campaigns, strengthen their online fundraising program and drive traffic to their website. Since joining Care2 in 2011, Ashley has strategized with many nonprofits on the most effective way to engage with Care2's members. Prior to joining Care2, Ashley spent 10 years at the Student Conservation Association (SCA) where she helped hundreds of young people volunteer on public lands and start careers in conservation. Throughout her life, Ashley has visited over 200 public lands only to come home to find her favorite National Park, the Kenilworth Aquatic Gardens, right here in DC. In addition, she presents at several conferences each year and has been an invited speaker to Federal leadership teams.

REGISTER to attend this FREE Expert Webinar on TUESDAY, FEBRUARY 26th at 2PM ET

 

Tuesday
Feb052013

Ramp Up Fundraising & Monthly Giving with Social Media

Last week, Care2 held another great webinar about the benefits of cross-channel integration for nonprofits featuring Paul Habig of Sankynet, Sarah Alexander of Food & Water Watch, and Care2's own Eric Rardin.

Why should your organization integrate its donor channels?

-Increases donor response rate
-Increases the average gift
-Increases the long-term value of donors

Sankynet's Paul Habig provides tips for how to build social media into your email and website to spread your message, and how to identify the people on your email list that are on Facebook without annoying them. Food & Water Watch's Sarah Alexander sums up 10 key steps that your organization can take to launch an effective, well-integrated fundraising campaign.

For more tips like these, listen to the web recording here or view the slides below.


Don't forget to check out past presentations from Care2team.

Thursday
Jan242013

Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013

Ned Baker of Care2

Make 2013 the year your fundraising comes of age.

Say good bye to "online fundraising" and "offline fundraising," there is only fundraising.

Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks.

Join Paul Habig of SankyNet, Sarah Alexander of Food & Water Watch, and Eric Rardin of Care2 as they outline the critical and often easy ways you can boost your fundraising results in 2013.

Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET

Register for this Care2 Expert Webinar

In this webinar you'll learn about:

  • Building social media into your email and website
  • Finding out which people on your email list are on Facebook (without annoying them)
  • Engaging on Facebook, converting in email...
  • Using Facebook ads to drive online actions
  • Phoning your email supporters

This Expert Webinar is FREE but space is limited so make sure you register today!

 

About the Presenters:

Paul Habig -- Executive Vice President/Creative Director, SankyNet

Paul Habig of SankynetPaul Habig is Executive Vice President/Creative Director of SankyNet, a marketing company that specializes in integrated fundraising and communications for nonprofits. Paul has more than fifteen years of multi-channel fundraising, direct mail, online advertising, web design, and email marketing experience.  He has developed award-winning strategies for more than 70 nonprofit organizations such as amfAR, African Wildlife Foundation, Covenant House, PetSmart Charities, and the Smithsonian Institution. Paul’s background in the nonprofit world not only includes consulting, but he has also held marketing and fundraising positions at the YMCA, Catholic Near East Welfare Association (CNEWA), and Pontifical Mission.  He also ran his own Internet marketing business working with brands such as VitaminWater and SmartWater.  He is an active member of the Greater New York Chapter of the Association of Fundraising Professionals and serves as Co-Chair of the Web, Tech & Social Media track for Fund Raising Day in New York and also serves as Board Member for the Direct Marketing Fundraising Association. He is a frequent speaker at DMA, DMFA, and AFP workshops and conferences.

 

Sarah Alexander -- Education & Outreach Coordinator, Food & Water Watch

Sarah Alexander of Food & Water WatchSarah Alexander is the Deputy Organizing Director at Food & Water Watch. She directs Food & Water Watch's Online campaigns, as well as overseeing the integration of multi-channel fundraising and advocacy efforts. Over the last 10 years, Sarah has worked on issues related to food sovereignty, genetic engineering, and local food security. Her background is in community organizing, strategic campaigning and legislative campaigns, having previously worked with Green Corps, the White Earth Land Recovery Project, and the American Community Gardening Association.

 

Eric Rardin -- Senior Director of Nonprofit Services, Care2

Eric Rardin of Care2Eric is senior director of nonprofit services at Care2.com where he helps hundreds of nonprofits connect with donors and supporters online. At Care2 Eric advises nonprofits on email acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom. Eric serves on the board of directors of two national nonprofit organizations. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits including the National Environmental Trust, the Alaska Oceans Network, and the Marine Fish Conservation Network. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in Government and International Studies from the University of South Carolina and a BS in Political Science from the University of Wyoming. In addition to his work in the environmental advocacy arena, Eric has extensive experience working on political and issue campaigns from Wyoming to South Africa.

REGISTER to attend this FREE Expert Webinar on TUESDAY, JANUARY 29th at 2PM ET