Entries in social media (4)


Social Media Tips That May Not Be So Obvious

Social Media has gone mainstream. Facebook, Twitter, and icons for other social networks show up on packages in the grocery store, on store windows, and on billboards everywhere. TV commercials have hashtags.

The normalization and ever-presence of social media leades people to just assume that they know what to do. What's worse, nonprofits are sometimes afraid to ask questions, for fear of seeming "out of the loop." The good news is that social media's fast pace means that the tips and tricks are constantly changing and evolving. Since nonprofits have so much work to do, on top of keeping up with social media, it's difficult to find the time to master all of the little tips that will help you reach your audiences more efficiently, and in the way that you want.

Here are some tips for Facebook that could make your life a little bit easier.

Tip # 1) Edit Link Preview Titles

When you post links to share with your community, you can edit the Preview titles that Facebook shows to provide more context.


Tip # 2) Edit Preview Text

When you share something important that you know will educate people about your issue, or inspire them to take action, you can make your post more enticing by editing the summary text that Facebook includes with your link.


Tip # 3) Select the Best Pictures

You can change the preview picture by clicking through multiple photo options, or by uploading a photo of your choice. Sometimes there's not a great photo included with the article you want to share and sometimes Facebook can't pull the photo you want in from the other site. Remember that you can toggle through to find the best photo, or upload your own.


Tip # 4) Edit Photo Captions Anytime

Facebook won't let you edit the text of a status update once it's posted, but you can edit the text of a photo after it's been published. This is handy for those times when you just want to get a bunch of photos up quickly. Upload the whole batch to a new album and go back later when you have more time to add captions with more information later. This also has the bonus that your captioning activity may actually help more people to see your photos in a second bump of activity.

  • Just click on the photo, click "Edit" under the text, and enter the text update. When you are finished click "Done Editing."



Tip # 5) Share Poll Quesitons

You can ask your audience questions and add response options to the poll. This is a unique feature that Facebook only offers to Groups and Pages.

  • You can uncheck the box "Allow anyone to add options" to make sure that your organizaion's answers are the only options that that people taking the poll have to choose from. 
  • Or leave it checked if you're looking for some creative feedback.



Tip # 6) Pin Your Best Posts

You can "Pin" posts to the top of your page so that no matter what else gets posted, they stay at the top until you release them. This can be helpful for those times when you have big announcements that you don't want to get lost on your page in the flow of your other content.

Pin something...

And then just as easily Unpin it...


Tip # 7) Schedule Posts

You can schedule your posts directly on Facebook. You know you want to get something out immediately, but you won't have accessible Internet? No problem. Facebook allows you to draft and schedule posts in advance.

  • Just click the little blue clock in the bottom lefthand corner of the Update, and you can schedule it for whenever you'd like. 


Over to You

These are just a few helpful tips to make managing your Facebook Page just a little bit smoother. What are some social media tricks that have made your life a lot easier?



Are Twitter and Facebook Playing Tug-O-War?

A few days ago, I reported some of the juicy details from the 2013 eNonprofit Benchmarks Study that was just released showing data from 2012. There were 55 of the country’s leading nonprofits surveyed for this study, including the American Red Cross, Oceana, American Heart Association, AARP, and Human Rights Watch.

In my last blog post, I talked about the decline of email and fundraising response rates. Today I'm digging into the the social media and mobile portions of the study.

As social media continues to grow and develop, nonprofit organizations continue to attract more Fans and Followers—Twitter Followers in particular have increased at a remarkable rate, with a whopping 264% growth over the past year. 

Despite this growth, email lists continue to dominate in size (no real surprise here), and Facebook remains the larger social media presence for most groups. For every 1,000 email subscribers, groups in the Benchmarks Study have 149 Facebook Fans, 53 Twitter Followers, and 29 Mobile Subscribers.


  • You may be wondering, how often do other organizations post on Facebook? On average they're posting about once per day, though large groups posted twice as frequently.
  • Users were more than twice as likely to like, share, or comment on a Photo post than any other content.  

Click to read more ...


Ramp Up Fundraising & Monthly Giving with Social Media

Last week, Care2 held another great webinar about the benefits of cross-channel integration for nonprofits featuring Paul Habig of Sankynet, Sarah Alexander of Food & Water Watch, and Care2's own Eric Rardin.

Why should your organization integrate its donor channels?

-Increases donor response rate
-Increases the average gift
-Increases the long-term value of donors

Sankynet's Paul Habig provides tips for how to build social media into your email and website to spread your message, and how to identify the people on your email list that are on Facebook without annoying them. Food & Water Watch's Sarah Alexander sums up 10 key steps that your organization can take to launch an effective, well-integrated fundraising campaign.

For more tips like these, listen to the web recording here or view the slides below.

Don't forget to check out past presentations from Care2team.


A Photo A Day Keeps Lack of Engagement Away

How many photos do you take a day? A week? Do you capture your nonprofit's monthly potluck? The office plant that just bloomed? How about your office mascot? Or more importantly, that special dinner with donors? Or awesome volunteers helping out at your major events?

They say that a photo is worth a thousand words. And if nothing else, it's worth a whole lot of social engagement.

In the realm of social media, this infographic, Storytelling One Frame at a Time, explores just how photos and videos are ruling social media, and why you should jump on this social bandwagon if you haven't already.

What this infographic reveals:

  • On Facebook, videos are shared 12 times more than links and text posts combined.
  • Photos are Liked 2 times more than text updates are on Facebook.  
  • On Facebook's top 10 brand pages, photos and videos drive the most engagement.
  • A whopping 42% of all Tumblr posts are photos.
  • Photos on Pinterest are referring more traffic than Twitter, Stumbleupon, LinkedIn, and Google+.

Where is your audience talking? A recent study by app analytics firm found Instagram has become the second-most-popular app behind Facebook globally. People are so busy nowadays with managing so many different tools and apps, from social platforms, to email, to real life relationships, and it's a lot work. It's much easier for some people, and a lot less time consuming, to glance at photos to see what's new with your favorite organizations vs. reading whole articles all the time. Try sharing your news via photographs with engaging captions; it's what folks are looking for.


Instagram has 30.3 million monthly users on mobile (even President Obama joined Instagram in January), and more than 5 billion photos have been shared.


Click to read more ...