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Recommend Incentives and Prizes – Do They Improve Activism Rates? (Email)

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Care2 and Defenders of Wildlife Action Fund recently celebrated Earth Day with a bang – we gathered over 100,600 activists for a "Virtual March to Leave NO Species Behind." One of the hooks we used to encourage people to march, and especially to encourage people to invite their friends, was a special Activist Award – an iPod Nano with wildlife wrapper. Does advertising the award increase CTR's? Does it increase friends invited? Could the results be tied to cognitive dissonance? Read on...


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