Recommend EEN's Avatars Campaign Brings Online Marketing to Life (Email)

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Avatars.jpgImagine having the ability to translate virtual reality into actual reality.

Roeland Ramakers of EEN, the Dutch affiliate of the ONE Campaign, found a way by launching the world's first real-life virtual protest. His creative and unusual campaign merged online activism with offline action, and combines the power of the web with live demonstration. The result shows a possible future direction of a new kind of protest for the new generation. By creating avatars to represent online protesters, Ramaker has twice used a unique approach to get tangible results.


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