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How to Measure the Value of an Online Supporter

Over here at Care2 we get this question a lot. And we should. Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters.  The following is an attempt to address this question, without any presumption that it will provide a definitive answer.  Check out the simple calculator below, and if you want more a detailed explanation, read the discussion at the bottom of this post or give us call. We value the expertise of our colleagues and welcome any feedback or comments.


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