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Recommend HSUS YouTube User-Generated Video Competition Grows List (Email)

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carie_lewis_headshot.jpgBack in September, the Humane Society of the United States (HSUS) hosted a video competition on YouTube looking for submissions for an anti-dogfighting PSA.  After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members.

The competition drew 2,000 new members to their email list, provided HSUS a whole batch of new online videos to use, and garnered over 95,000 views of the winning clip.

The price of hosting the competition?  Almost free. 

Carie Lewis, internet marketing manager at HSUS, explains how the nonprofit organization pitched the low cost campaign and shares advice to other nonprofits looking to do the same.

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