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With a content network that reaches over 75% of unique internet users in more than 20 languages and over 100 countries, Google AdWords can be a powerful marketing tool. Though the efficiency of the program continues to be debated, Google Grants could offer your nonprofit free ads and assistance setting up an account! It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster.
Google provides the reach, but it is up to you to write an ad that pulls net surfers in. Just how exactly do you go about writing an ad with a low cost and high ROI? An article from SiteProNews, by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign.
We've taken this advice from SiteProNews and added a nonprofit twist. If you need more detail on what not to do, make sure to check out the article. Otherwise, read on for our modified list of the do's and don'ts of writing an ad for Google AdWords.
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