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Recommend Raising Money from Online Activists (Email)

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karenheadshotI had the pleasure of attending the most recent Internet Advocacy Roundtable hosted by the Center for American Progress Action Fund.  The topic was hot and near and dear to my heart – converting online activists/subscribers into donors.  And the house was packed.

The expert presenter was the one and only Rick Christ, Managing Partner of NP Advisors.  Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world.

First, Rick recommended thinking of your online program in four stages:


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