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Recommend Five Tips for Online Fundraisers from a Direct Mail Dinosaur (Email)

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Karen_Taggart.jpgI'll admit it.  I am a direct mail dinosaur now disguising myself as a hip online marketer.  Everyone was going to find out one of these days, so I figured it was best to blow my own cover.

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing.  

While there are several elements of communication that are different between the two channels, I offer the following five tips to online fundraisers from a direct mail dinosaur:


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