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A BRIEF PRIMER ON API'S AND DATABASES
Recently, two of the CRM players,
Kintera and
Convio unveiled new tools to help nonprofits benefit from Application Programming Interfaces (
API's), a powerful open platform technology. Other providers, such as
Blackbaud may follow their lead.
As I learned from attending the just completed Convio Summit in Austin, Texas, a discussion about API's and databases fotunately doesn't have to be technical. It's basically about storing and retrieving information. If you've ever kept a list of information in Excel, you will be relieved to know that under the hood, even the most sophisticated database contains tables that look exactly like a simple list in Excel - with rows and columns of data.
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