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Recommend Mastering Integrated Marketing: Interview with Jessica Grounds (Email)

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Jessica_better_photo.gifI recently had a chance to interview Jessica Grounds, Senior Strategist at Stones’ Phones, on her experience with integrated communications strategies.

Jessica's firm Stones’ Phones, a political phone consulting outfit, along with Bates Neimand, a political direct-mail firm, and Advocacy Inc, a political online consulting firm, were hired by a major labor union to create an integrated paid communications plan.  They were commissioned to design and execute a $5 Million program to target and persuade infrequent voting single women to vote for John Kerry for President.


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