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Post co-authored by James O'Malley and Justin Perkins.
With estimates up to 200 million members globally and 12% of all internet traffic, MySpace certainly earns the title of the "top dog" of social networks. Despite the more recent shift of attention to Facebook in the past 6 months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. But was there ever any gold? And is there any left? And what is the optimum combination of videos, pictures, text, friends, and other widgets? And is it even worth it?
Á la our Causes analysis awhile ago, we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising.
Whether you've stacked your profile with all the cool widgets, videos, and badges or you're still trying to figure out who "Tom" is, read on to learn what others are doing and how you can maximize your MySpace, or see if you even want to spend your time there.
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