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Recommend Innovative Uses of SMS: SMS for Lunch Campaign (Email)

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 Thanks to Michael Leuthner, Care2's senior advocacy manager, for highlighting this unique fundraising campaign!

The Cannes Lions International Advertising Festival was held this past June. Winners at the event are given a Gold, Silver or Bronze Lion. This year, a Bronze winner in the category for direct marketing was a campaign called "SMS for Lunch," run by an organization named Meir Panim Soup Kitchen.


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