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Recommend CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign (Email)

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CHEJlogo.jpgThe Challenge:

The 25-year-old nonprofit Center for Health, Environment and Justice (CHEJ) wanted to recruit civically active women from across the USA to serve as grassroots advocates against products containing a toxic material -- polyvinyl chloride (PVC) – found in many household and baby products. CHEJ also hoped to boost public awareness about safer alternatives to PVC, which it calls a “poison plastic.”


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