Recommend Sunny the Seal Melts Hearts on MySpace (Email)

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Screenshot_1.jpgCarie Lewis of the Humane Society recently shared with us some lessons learned about branding and list recruitment from their unique MySpace campaign against clubbing baby seals.  In addition to having an organizationl profile on MySpace, HSUS ventured onto the site for this specific campaign as "Sunny the Seal" and in the process discovered some great approaches for grabbing attention:


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