Entries in Technology (13)
EEN's Avatars Campaign Brings Online Marketing to Life
Imagine having the ability to translate virtual reality into actual reality.
Roeland Ramakers of EEN, the Dutch affiliate of the ONE Campaign, found a way by launching the world's first real-life virtual protest. His creative and unusual campaign merged online activism with offline action, and combines the power of the web with live demonstration. The result shows a possible future direction of a new kind of protest for the new generation. By creating avatars to represent online protesters, Ramaker has twice used a unique approach to get tangible results.
Caitlin Ochs
in Social Networking, Technology, Integrated Marketing
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LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries
Carie and team used their Flickr Pro account (which your nonprofit can get for free here) and Flickr's API to create, in essence, a great lead-capturing tool that doubles as a cute baby seal photo gallery.
You can learn more about how they did it after the jump.
James O'Malley
in Technology, Crowdsourcing
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Mastering Integrated Marketing: Interview with Jessica Grounds
I recently had a chance to interview Jessica Grounds, Senior Strategist at Stones’ Phones, on her experience with integrated communications strategies.
Jessica's firm Stones’ Phones, a political phone consulting outfit, along with Bates Neimand, a political direct-mail firm, and Advocacy Inc, a political online consulting firm, were hired by a major labor union to create an integrated paid communications plan. They were commissioned to design and execute a $5 Million program to target and persuade infrequent voting single women to vote for John Kerry for President.
Hatef Yamini
in Email Marketing, Technology, Mobile, Direct Marketing, Integrated Marketing
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Overbrook Foundation Reports Grantees Don't Know Web 2.0
To date, grantees generally avoid the Web 2.0 tools, at least according to a recent study by The Overbrook Foundation and Allison Fine examining how (and if) grantees were using Web 2.0.
There are a ton of interesting findings in this report, including:
- Overall, the grantees are firmly entrenched in the Web 1.0 world, using the Internet for information, not interactivity.
- Only a small handful of grantees, such as WITNESS, the ACLU, Breakthrough, and WNYC Public Radio, significantly use social media to converse with constituents.
- Most grantees aren't using even common-place social media tools. For example, only half of them have blogs, but only half of these groups allow comments on them.
- Survey respondent and group discussion participants often felt a "common struggle" in understanding which Web 2.0 tools are critically important to their work and were at a loss as to where and how to get help for selecting and using new social media tools.
James O'Malley
in Trends, Social Networking, Technology, Marketing Research
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Online Video: An Interview Revealing Best Practices and Trends
Recently, I had the opportunity to interview Tim Treanor, Chairman and CEO at Online Video Service, a firm that specializes in video content management for nonprofits.
Tim managed his first political campaign at the age of 20; by 30, he had managed two Congressional victories. He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. At Treanor & Associates, his public affairs and political consulting firm, clients included RealNetworks, The Casey Family Programs and the American Bar Association.
Read on to learn this expert's view on the current state of nonprofits and online video, tips and hints on how to maximize your video's impact, and how much all of this really costs.
Hatef Yamini
in Online Advocacy, Technology, Video
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Second Life: Debunking Myths, Identifying Opportunities
As if the hustle and bustle of real life weren't enough, the booming popularity of Linden Labs's online virtual world phenomenon, Second Life has provided yet another way to put off that big project just a few more hours.
Second Life isn't just about wasting time, however, nor are its "residents" exclusively teens hunkered down in their parents' basements with Hot Pockets and Red Bulls - there may be real marketing potential for both for-profit and nonprofit organizations.
John Breyault and Kevin Reid from Issue Dynamics Inc. (IDI), a DC-based public affairs firm, invited us to attend an excellent presentation and guided tour of Second Life, providing an overview, debunking myths, and even offering some innovative strategies for nonprofits to tap into the 8.3 million total (500,000 active monthly) residents of Second Life.
James O'Malley
in Online Advocacy, Social Networking, Technology
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Grantmakers Dive Into Web 2.0
If Web 2.0 was a local swimming pool, nonprofits would be the older kids hanging out by the diving boards while grantmakers still paddled around the shallow end. Increasingly, however, grantmakers are swimming towards the deep end of Web 2.0, using social networking sites like Facebook and MySpace, online video, and text messaging to accomplish their own goals.
James O'Malley
in Trends, Social Networking, Technology
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