Entries in Online Organizing (10)
The Frogloop Interview: Sheeraz Haji
Our own Clint O'Brien recently interviewed Sheeraz Haji for his perspective on the state of the nonprofit sector, emerging trends and valuable lessons learned.
Clinton O'Brien
in Online Fundraising, Online Marketing, Online Advocacy, Online Organizing
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Worldwide Protest Organized on Facebook
Need more proof of the organizing power of social networks? Look no further than the USA Today article covering a massive worldwide protest organized via a Facebook event that gathered close to 100,000 people in 165 cities around the world--all in less than a month's time.
Protesters united to take a stand against the continued brutalities carried out by Columbia's largest rebel group. Known as the FARC, the group is responsible for hundreds of kidnappings and continues to hold several high profile hostages.
The thousands who gathered wanted to send a clear message to the FARC to stop kidnapping and release the hostages they're holding. Though turnout was the strongest in Bogotá (where estimates range from 500,000 to 2 million people), the international scale demonstrates both widespread awareness of the issue and solidarity with the Columbian people.
This is a perfect illustration of the organizational power that Facebook and other social networks have. With over 64 million active users and 250,000 more joining daily, Facebook in particular can be an excellent network to use to plan and coordinate events, gather support for a campaign, increase publicity for your organization, or collect donations (though the jury is still out on this one).
Caitlin Ochs
in Case Studies, Social Networking, Online Organizing
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Blogger Uses Petition Site to Create Better Transportation for NY
Post authored by Ethan Oringel of Green Brooklyn
When I started Green Brooklyn in December 2006, I knew that I wouldn't be doing much promotion for the site, nevermind advertising, and that I wouldn't even really have enough time to create content and links as much as I would like. I was busy starting my green communications consulting company, Aequus Green Communications, and working with clients to pay the bills and increase the portfolio. But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network, and saw such a great result that I decided that I needed to redesign everything ASAP.
James O'Malley
in Online Advocacy, Guest Blogs, Online Organizing
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The Long, Long Tail of Facebook Causes
Post co-authored by James O'Malley and Justin Perkins.
If you've missed the launch of Facebook Apps Platform almost two months ago, you're already way behind the times. The technology "enables anyone to build any application that...Facebook could build." The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio. A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions.
The Causes application by Project Agape enables anyone with a Facebook account to support and engage their Facebook networks to support a "Cause" - be it "Save the Seals!," "End Global Warming!," or "Fight Hate". All of the Causes have to be attached to a Guidestar-verified 501(c)(3).
We took a sampling from all of the Causes to get a sense of what the potential is.
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Justin Perkins
in Online Fundraising, Online Advocacy, Social Networking, Online Organizing, Technology, Marketing Research
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2 References
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A. Fine Interview:Social Media Author Allison Fine
Award-winning author Allison Fine chats at length about nonprofits' use of social media, her book Momentum, and how the Connected Age technology links everyone to your organization.
Allison is a successful social entrepreneur and writer dedicated to helping grassroots organizations and activists implement and sustain social change efforts. Fine is a senior fellow at Demos, a network of action and ideas based in New York City. She is the founder of Innovation Network, Inc. (InnoNet) and the former CEO of the E-Volve Foundation. Currently she serves on the board of directors of Just Vision. She lives on the banks of the Hudson River with her husband, Scott, and three sons, Jack, Zack, and Max.
Click through to read the awesome interview!
James O'Malley
in Online Organizing
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Make New Friends, But Keep the Old
Reporting live from the DMAW/AFP Bridge Conference in Washington, DC
I love this conference. It’s always a family reunion where I have the chance to hang out with all my direct marketing buddies. While all this socializing could be seen as a waste, it taught me the #1 lesson I will take away this year.
What I realized as I was in the middle of socializing is that the communication steps I was taking with my new and old colleagues are exactly the same as those that are effective when recruiting and cultivating new activists and donors.
Karen Taggart
in Online Organizing, Direct Marketing
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Fundraising: Past, Present, and Future
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| Source: Freefoto |
Lesley M.
in Online Fundraising, Online Organizing
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