Entries in Online Marketing (19)
M+R and NTEN CMS, Email, Fundraising Benchmarks Study
NTEN and M+R Strategic Services have released their 2008 eNonprofit Benchmarks Study at http://www.e-benchmarks.com/.
The study presents data from January 2006 through December 2007, covering 21 major nonprofit organizations that use four different major CMS platforms. Here's what you'll find:
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Email Messaging:
Current benchmarks for open, click-through, response and page conversion rates
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Email List Size:
How much 'churn' should you anticipate and how quickly are email lists growing?
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Online Fundraising:
A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates
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Online Advocacy:
How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having?
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Reference Sheet:
Keep the benchmark rates at your finger tips with this handy reference sheet!
More benchmark articles can be found here.
Justin Perkins
in Online Fundraising, Online Marketing, Nonprofit Benchmark Studies
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Google AdWords for Nonprofits: 10 Tips About Keywords
With a content network that reaches over 75% of unique internet users in more than 20 languages and over 100 countries, Google AdWords can be a powerful marketing tool. Though the efficiency of the program continues to be debated, Google Grants could offer your nonprofit free ads and assistance setting up an account! It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster.
Google provides the reach, but it is up to you to write an ad that pulls net surfers in. Just how exactly do you go about writing an ad with a low cost and high ROI? An article from SiteProNews, by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign.
We've taken this advice from SiteProNews and added a nonprofit twist. If you need more detail on what not to do, make sure to check out the article. Otherwise, read on for our modified list of the do's and don'ts of writing an ad for Google AdWords.
Caitlin Ochs
in Online Marketing, Lead Generation
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The Frogloop Interview: Sheeraz Haji
Our own Clint O'Brien recently interviewed Sheeraz Haji for his perspective on the state of the nonprofit sector, emerging trends and valuable lessons learned.
Clinton O'Brien
in Online Fundraising, Online Marketing, Online Advocacy, Online Organizing
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HSUS YouTube User-Generated Video Competition Grows List
Back in September, the Humane Society of the United States (HSUS) hosted a video competition on YouTube looking for submissions for an anti-dogfighting PSA. After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members.
The competition drew 2,000 new members to their email list, provided HSUS a whole batch of new online videos to use, and garnered over 95,000 views of the winning clip.
The price of hosting the competition? Almost free.
Carie Lewis, internet marketing manager at HSUS, explains how the nonprofit organization pitched the low cost campaign and shares advice to other nonprofits looking to do the same.
James O'Malley
in Online Marketing, Crowdsourcing, Video
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Raising Money from Online Activists
The expert presenter was the one and only Rick Christ, Managing Partner of NP Advisors. Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world.
First, Rick recommended thinking of your online program in four stages:
Karen Taggart
in Online Fundraising, Online Marketing, Email Marketing, Direct Marketing, Integrated Marketing
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MySpace.com: A Place for Donors?
Post co-authored by James O'Malley and Justin Perkins.
With estimates up to 200 million members globally and 12% of all internet traffic, MySpace certainly earns the title of the "top dog" of social networks. Despite the more recent shift of attention to Facebook in the past 6 months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. But was there ever any gold? And is there any left? And what is the optimum combination of videos, pictures, text, friends, and other widgets? And is it even worth it?
Á la our Causes analysis awhile ago, we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising.
Whether you've stacked your profile with all the cool widgets, videos, and badges or you're still trying to figure out who "Tom" is, read on to learn what others are doing and how you can maximize your MySpace, or see if you even want to spend your time there.
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Justin Perkins
in Online Fundraising, Trends, Online Marketing, Online Advocacy, Social Networking, Marketing Research
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Biggest Bang for Your Buck
A promising study by Marketing Sherpa shows online campaign increases ROI by 30% as compared to direct mail.
Challenge: Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer. Keep your cost down and response rates high in order to maximize your ROI.
What do you do?
Karen Taggart
in Online Fundraising, Online Marketing, Email Marketing, Marketing Research, Direct Marketing
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