Entries in Online Fundraising (26)
M+R and NTEN CMS, Email, Fundraising Benchmarks Study
NTEN and M+R Strategic Services have released their 2008 eNonprofit Benchmarks Study at http://www.e-benchmarks.com/.
The study presents data from January 2006 through December 2007, covering 21 major nonprofit organizations that use four different major CMS platforms. Here's what you'll find:
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Email Messaging:
Current benchmarks for open, click-through, response and page conversion rates
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Email List Size:
How much 'churn' should you anticipate and how quickly are email lists growing?
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Online Fundraising:
A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates
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Online Advocacy:
How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having?
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Reference Sheet:
Keep the benchmark rates at your finger tips with this handy reference sheet!
More benchmark articles can be found here.
Justin Perkins
in Online Fundraising, Online Marketing, Nonprofit Benchmark Studies
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51% of Donors 'Not At All Interested' in Social Networks
A recent survey by Harris Interactive and Virilion unearthed some surprising results about donor preferences for receiving information.
A majority of donors, 51%, were, "not at all interested" following organizations that they care about through blogs, social networks, and RSS. In fact, only 6% of donors reported using social media to track organizations.
Presenting nonprofits with somewhat of a paradox is the fact that 52% of respondents think its important that nonprofits use social media to connect with supporters.
When asked what types of information they would prefer to receive through social media, "Donation/Information Requests" ranked last, preferred by only 22% of donors. The top three choices were News and Announcements, Success Stories, and Volunteer Opportunities.
The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey.
Though these results are somewhat inconclusive, the survey highlights the importance of knowing what your donors want and keeping in touch with their preferences.
Click here to read the full results and details.
Thanks to The Chronicle of Philanthropy for their article that brought our attention to the survey!
Caitlin Ochs
in Online Fundraising, Trends, Social Networking, Marketing Research
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What's an Email Address Worth?
How to Measure the Value of an Online Supporter
Over here at Care2 we get this question a lot. And we should. Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters. The following is an attempt to address this question, without any presumption that it will provide a definitive answer. Check out the simple calculator below, and if you want more a detailed explanation, read the discussion at the bottom of this post or give us call. We value the expertise of our colleagues and welcome any feedback or comments.
Eric Rardin
in Online Fundraising, Email Marketing, Marketing Research
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The Frogloop Interview: Sheeraz Haji
Our own Clint O'Brien recently interviewed Sheeraz Haji for his perspective on the state of the nonprofit sector, emerging trends and valuable lessons learned.
Clinton O'Brien
in Online Fundraising, Online Marketing, Online Advocacy, Online Organizing
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How They Did It: LWB Wins Facebook Causes Giving Challenge
The Facebook Causes Giving Challenge recently crowned its champions of social network fundraising -- Love Without Boundaries Foundation, a more-than-deserving nonprofit specializing in medical care, education, foster care, and nutrition for orphaned children in China. Their Causes page garnered over $94,000 from 6,268 members in 50 days.
How did they do it? Get ready to throw out the book on promoting Facebook Causes. From teaching supporters how to create Facebook accounts to ol' fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says it's as much the offline as the online work that gets the job done.
If you're on an RSS reader, click here to read how they did it.
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James O'Malley
in Online Fundraising, Case Studies, Social Networking, Crowdsourcing
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Raising Money from Online Activists
The expert presenter was the one and only Rick Christ, Managing Partner of NP Advisors. Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world.
First, Rick recommended thinking of your online program in four stages:
Karen Taggart
in Online Fundraising, Online Marketing, Email Marketing, Direct Marketing, Integrated Marketing
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Notes from Care2/OneWorld/Interaction Fundraising Seminar
Thanks to everyone who sponsored, presented, attended, and called in to today's brown bag session. A special thanks goes out to today's speakers: Suzanne Rainey and Andrew Cohen from Forum One Communications and Hillary Zwerdling with M&R Strategic Services. You can check out a wrap up of their presentations by clicking here.
Also, we'd like to give a shout out to the wonderful people at OneWorld.net and Interaction who also sponsored today's event.
If you couldn't make it or call in, click through for some of the great takeaways.
James O'Malley
in Online Fundraising, Care2 News, Trends, Social Networking
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