Entries in Online Advocacy (18)
The Essentials of Online Advocacy Begin With Email
Our friend Duane Raymond at FairSay wrote a great article outlining the critical elements of online advocacy and campaigning. Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take.
Here's an outline of the article (full article here)
The critical elements
1) Email communications (the most important and powerful tool)
2) Your website: enabling people to do things and attracting new supporters
3) Expertise: develop it or hire it - but don't ignore it
4) Campaigning actions: you need things for people to do
Beyond the essentials
5) Tracking and Analysis: knowing what works, what doesn't work and why
6) Time: having the time, effort and focus to deliver a campaigning action
7) Budget: to spend on creative content, promotion and/or external help
8) Plan: how your online contributes to your offline
9) Feedback channels: listening to supporters and learning how to engage them
Hatef Yamini
in Email Marketing, Online Advocacy
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The Frogloop Interview: Sheeraz Haji
Our own Clint O'Brien recently interviewed Sheeraz Haji for his perspective on the state of the nonprofit sector, emerging trends and valuable lessons learned.
Clinton O'Brien
in Online Fundraising, Online Marketing, Online Advocacy, Online Organizing
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Blogger Uses Petition Site to Create Better Transportation for NY
Post authored by Ethan Oringel of Green Brooklyn
When I started Green Brooklyn in December 2006, I knew that I wouldn't be doing much promotion for the site, nevermind advertising, and that I wouldn't even really have enough time to create content and links as much as I would like. I was busy starting my green communications consulting company, Aequus Green Communications, and working with clients to pay the bills and increase the portfolio. But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network, and saw such a great result that I decided that I needed to redesign everything ASAP.
James O'Malley
in Online Advocacy, Guest Blogs, Online Organizing
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MySpace.com: A Place for Donors?
Post co-authored by James O'Malley and Justin Perkins.
With estimates up to 200 million members globally and 12% of all internet traffic, MySpace certainly earns the title of the "top dog" of social networks. Despite the more recent shift of attention to Facebook in the past 6 months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. But was there ever any gold? And is there any left? And what is the optimum combination of videos, pictures, text, friends, and other widgets? And is it even worth it?
Á la our Causes analysis awhile ago, we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising.
Whether you've stacked your profile with all the cool widgets, videos, and badges or you're still trying to figure out who "Tom" is, read on to learn what others are doing and how you can maximize your MySpace, or see if you even want to spend your time there.
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Justin Perkins
in Online Fundraising, Trends, Online Marketing, Online Advocacy, Social Networking, Marketing Research
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Online Video: An Interview Revealing Best Practices and Trends
Recently, I had the opportunity to interview Tim Treanor, Chairman and CEO at Online Video Service, a firm that specializes in video content management for nonprofits.
Tim managed his first political campaign at the age of 20; by 30, he had managed two Congressional victories. He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. At Treanor & Associates, his public affairs and political consulting firm, clients included RealNetworks, The Casey Family Programs and the American Bar Association.
Read on to learn this expert's view on the current state of nonprofits and online video, tips and hints on how to maximize your video's impact, and how much all of this really costs.
Hatef Yamini
in Online Advocacy, Technology, Video
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Second Life: Debunking Myths, Identifying Opportunities
As if the hustle and bustle of real life weren't enough, the booming popularity of Linden Labs's online virtual world phenomenon, Second Life has provided yet another way to put off that big project just a few more hours.
Second Life isn't just about wasting time, however, nor are its "residents" exclusively teens hunkered down in their parents' basements with Hot Pockets and Red Bulls - there may be real marketing potential for both for-profit and nonprofit organizations.
John Breyault and Kevin Reid from Issue Dynamics Inc. (IDI), a DC-based public affairs firm, invited us to attend an excellent presentation and guided tour of Second Life, providing an overview, debunking myths, and even offering some innovative strategies for nonprofits to tap into the 8.3 million total (500,000 active monthly) residents of Second Life.
James O'Malley
in Online Advocacy, Social Networking, Technology
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How to Maximize Impact of Nonprofit Newsletters
For your nonprofit's latest newsletter, you spent hours checking the links, making sure the fonts were consistent, and finding just the right image of a cute panda that'll make any potential donor's heart melt. Now, the only problem is you have to fight for their attention amid an inbox full of Blockbuster overdue notices, Amazon.com sales, and scam business opportunities from Nigeria. How can you compete?
M&R Strategic Services thinks they've found the answer in their latest report, titled "Digging Into eNewsletters," on what nonprofits can do to "maximize the likelihood that their eNewsletters will be opened, read, and clicked on." No matter how much killer content you have, if people aren't looking at, it's doing you no good.
Read the tips from the report after the break, but make sure to check out the full PDF article to look at all the data behind it. It's worth it!
James O'Malley
in Online Fundraising, Online Marketing, Email Marketing, Online Advocacy, Marketing Research, Direct Marketing
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