Entries in Mobile (8)
Mastering Integrated Marketing: Interview with Jessica Grounds
I recently had a chance to interview Jessica Grounds, Senior Strategist at Stones’ Phones, on her experience with integrated communications strategies.
Jessica's firm Stones’ Phones, a political phone consulting outfit, along with Bates Neimand, a political direct-mail firm, and Advocacy Inc, a political online consulting firm, were hired by a major labor union to create an integrated paid communications plan. They were commissioned to design and execute a $5 Million program to target and persuade infrequent voting single women to vote for John Kerry for President.
Hatef Yamini
in Email Marketing, Technology, Mobile, Direct Marketing, Integrated Marketing
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Innovative Uses of SMS: SMS for Lunch Campaign
Thanks to Michael Leuthner, Care2's senior advocacy manager, for highlighting this unique fundraising campaign!
The Cannes Lions International Advertising Festival was held this past June. Winners at the event are given a Gold, Silver or Bronze Lion. This year, a Bronze winner in the category for direct marketing was a campaign called "SMS for Lunch," run by an organization named Meir Panim Soup Kitchen.
Michael L.
in Online Fundraising, Guest Blogs, Mobile
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Becoming Upwardly Mobile
Imagine a catchy cell phone ring tone lauding your organization’s greatness, or heralding your favorite cause. Now imagine that ring tone singing out from the pockets and purses of millions of cell phone users around the world. Such is the mobile utopia described by Katrin Verclas of MobileActive.org. Katrin shared some kernels of wisdom from her online mobile activism wonderland at this afternoon’s Internet Advocacy Roundtable. The mobile expert and strategist explained how nonprofits can use cell phone technology to organize, mobilize, motivate and inspire through a delightful array of tech-savvy techniques.
Ailea Sneller
in Mobile
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3.5 Billion Mobile Phones Can't Be Wrong.
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| Source: Flickr Creative Commons. By powerbooktrance |
It looks like text messaging is here to stay. Sure, costs are still high and while it's difficult to measure ROI, it seems that only major players like Amnesty International, IFAW and Oxfam can pull it off (bigger campaigns achieve better economies of scale). But with billions of phones in use internationally and increased adoption of mobile messaging by for-profit marketers, the pricing pressure may reduce costs substantially. While mobile messaging won't replace email, it will certainly become an important component of some campaigns. At its current rate of adoption, SMS in particular, is set to become the first major mobile technology to change the landscape of nonprofit communications. Already used by organizations like Get Out the Vote, the New York State Democratic Committee, and the Republican National Committee, text messaging is becoming one of the easiest and fastest ways to reach people. For stats on text messaging usage see Jordan's article.
Heidi Bucheister
in Mobile
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Text ya' later
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| Source: Flickr Creative Commons. By iJavier |
Get those thumbs in shape. SMS , short message services, messages or text messages as you might know them, are taking the world by storm. Now some of you are probably questioning this statement. I'll cut you a little slack too if all you think sending a quick message to a friend is the only use for a text message. That's understandable considering the United States is way behind the texting world. You might also be telling yourself, sure text messages seem to be popular, but how can you say they are taking the world by storm? Just consider this. In 2000, roughly 17 billion SMS messages were sent. In 2010 it is estimated people worldwide will send 2.3 trillion SMS messages. If you ask me, that's a lot of finger tappin'.
Jordan Wait
in Mobile
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Mobile Social Networks Get a Boost
In the world of social networks, the end of 2006 represented a major milestone: MySpace went mobile! The deal between MySpace and Cingular was announced on December 18th when the service went live. With more than 130 million user profiles on record, MySpace’s announcement gave a major boost to the larger trend of social networks going mobile. The new service allows users to make blog entries and comments, send and receive emails via their MySpace page, upload photos from their cellphones, and view or search for friends (videos will be supported sometime in 2007).
Hatef Yamini
in Social Networking, Mobile
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New Studies Reveal Important Trends Facing NPOs
Nonprofits are doing well and they are getting better at using e-mail. At least that is the conclusion of two separate reports released by MarketingSherpa and Guidestar.
Guidestar's fifth anual Nonprofit Economic Survey measures the demand for services of NPOs of all sizes. In total, Guidestar tracked 3,820 individuals from more than 1,371 charitable organizations. The survey, which took place between October 9 and 23, 2006, revealed a three year trend of increased contributions to NPOs (both small and large) and in all areas of the country. Specifically, 72% of respondents said demand grew for the services of their organizations. Interestingly, some sectors were surprisingly bucking this positive trend.
Hatef Yamini
in Email Marketing, Mobile, Marketing Research
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