Entries in Integrated Marketing (11)
EEN's Avatars Campaign Brings Online Marketing to Life
Imagine having the ability to translate virtual reality into actual reality.
Roeland Ramakers of EEN, the Dutch affiliate of the ONE Campaign, found a way by launching the world's first real-life virtual protest. His creative and unusual campaign merged online activism with offline action, and combines the power of the web with live demonstration. The result shows a possible future direction of a new kind of protest for the new generation. By creating avatars to represent online protesters, Ramaker has twice used a unique approach to get tangible results.
Caitlin Ochs
in Social Networking, Technology, Integrated Marketing
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Join WVU for Integrated Marketing Degree Information Session
West Virginia University's integrated marketing communications program is holding an information reception for communications professionals in DC interested in an online graduate degree in integrated marketing. Just the fact that the IMC Program has started its own blog tells us that these guys are the real deal.
No need to RSVP, just come as you are.
Here are the details:
Where: National Press Club (Holeman Lounge)
When: Thursday, Feb. 28 from 6-9 p.m.
Who should attend: Professional communicators in DC
Sponsor: IMC Program at West Virginia University
Questions?: Chad Mezera (chad.mezera@mail.wvu.edu or 304-293-3505 x5415)
James O'Malley
in Misc., Integrated Marketing
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Raising Money from Online Activists
The expert presenter was the one and only Rick Christ, Managing Partner of NP Advisors. Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world.
First, Rick recommended thinking of your online program in four stages:
Karen Taggart
in Online Fundraising, Online Marketing, Email Marketing, Direct Marketing, Integrated Marketing
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Five Tips for Online Fundraisers from a Direct Mail Dinosaur
I'll admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. Everyone was going to find out one of these days, so I figured it was best to blow my own cover.
That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing.
While there are several elements of communication that are different between the two channels, I offer the following five tips to online fundraisers from a direct mail dinosaur:
Karen Taggart
in Online Fundraising, Email Marketing, Direct Marketing, Integrated Marketing
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Mastering Integrated Marketing: Interview with Jessica Grounds
I recently had a chance to interview Jessica Grounds, Senior Strategist at Stones’ Phones, on her experience with integrated communications strategies.
Jessica's firm Stones’ Phones, a political phone consulting outfit, along with Bates Neimand, a political direct-mail firm, and Advocacy Inc, a political online consulting firm, were hired by a major labor union to create an integrated paid communications plan. They were commissioned to design and execute a $5 Million program to target and persuade infrequent voting single women to vote for John Kerry for President.
Hatef Yamini
in Email Marketing, Technology, Mobile, Direct Marketing, Integrated Marketing
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Live From New York: 2007 DMA Nonprofit Federation Conference
Lessons for Non-profits from the Corporate World
by Karen Taggart, Director of Nonprofit Services, Care2
I’ve always believed that one of the best ways to predict the future trends in nonprofit direct marketing is to look at what is going on in the corporate world right now. Because many
corporations have significantly more resources to dedicate to their marketing programs, they are often a few steps ahead of us in terms of new strategies and innovations – both successful and unsuccessful.
One of today’s sessions at the DMA Nonprofit Federation Conference in NYC focused on just that.
Karen Taggart
in Online Fundraising, Trends, Online Marketing, Direct Marketing, Integrated Marketing
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The Great Debate: DM vs. Online Acquisition
As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?
Fortunately for me, I had the chance to moderate a debate between two experts (one in each field) at the recent DMAW/AFP Bridge Conference. And fortunately for you, Fundraising Success Magazine, featured an article I wrote summarizing the findings of the session – so check it out! ...and let me know what you think!
Special thanks again to the debate paricipants, Krista Harte Sassaman of Epsilon and Vinne Wishrad of Conservation International.
Feel free to email me at karen@earth.care2.com if you would like a copy of the presentation materials.
Karen Taggart
in Online Fundraising, Online Marketing, Email Marketing, Direct Marketing, Integrated Marketing
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