Entries in Guest Blogs (18)
Blogger Uses Petition Site to Create Better Transportation for NY
Post authored by Ethan Oringel of Green Brooklyn
When I started Green Brooklyn in December 2006, I knew that I wouldn't be doing much promotion for the site, nevermind advertising, and that I wouldn't even really have enough time to create content and links as much as I would like. I was busy starting my green communications consulting company, Aequus Green Communications, and working with clients to pay the bills and increase the portfolio. But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network, and saw such a great result that I decided that I needed to redesign everything ASAP.
James O'Malley
in Online Advocacy, Guest Blogs, Online Organizing
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Innovative Uses of SMS: SMS for Lunch Campaign
Thanks to Michael Leuthner, Care2's senior advocacy manager, for highlighting this unique fundraising campaign!
The Cannes Lions International Advertising Festival was held this past June. Winners at the event are given a Gold, Silver or Bronze Lion. This year, a Bronze winner in the category for direct marketing was a campaign called "SMS for Lunch," run by an organization named Meir Panim Soup Kitchen.
Michael L.
in Online Fundraising, Guest Blogs, Mobile
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Just a Few Comments on Email Readability from Michael Leuthner
Thanks to Michael Leuthner, Care2's senior advocacy manager, for doing this outstanding post on email readability!
Everyone will agree that in places where there is a lot of text to read it is important to make the experience as comfortable as possible. Just such a place is a webpage or email newsletter. Two important aspects affecting readability are line spacing and contrast.
Michael L.
in Email Marketing, Guest Blogs
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New Trend Emerging in Deceptive List Growth?
Several weeks ago I noticed the first of what might be a growing trend of adding email address to a mailing list without allowing the user to choose whether to opt-in or opt-out of the list.
The first instance of this I noticed was a flash-based online petition being run by a presidential candidate's campaign in a popular site's BlogAds. I had never noticed a "signable" petition in the BlogAds, and signed it to satisfy my curiosity for how it worked. I presumed that after entering my email address and pressing submit I would be taken to a page to complete a form with my name and be given an opt-in/opt-out for the candidates email list. Surprisingly, that did not happen, and I was just thanked for signing the petition right there in the ad. Not surprisingly, I began receiving emails from this candidate.
Michael L.
in Email Marketing, Guest Blogs
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Cracking the Digg Homepage
By Jonathan D. Colman, rpcv, Senior Manager and Web Evangelista, Digital Marketing, The Nature Conservancy
I recently made a post on Digg that became "popular" (in Digg parlance) and was elevated to the Digg homepage earlier this week. I want to deconstruct that effort a bit, share some tips on using Digg for online marketing, and ask a few questions of the list. For those who want to start the weekend early by jumping right to the good stuff, scroll all the way down to the list of "Related URLs" at the bottom of this note. :)
Justin Perkins
in Guest Blogs
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The Future of Online Tools: Integration
The Internet revolution's promise to progressive organizers (more constituents, more dollars, more effective campaigns) hasn't been fulfilled.
So What's the Problem?
According to the dotOrganize survey, the #1 universal complaint about progressive technology is that our tools don't interoperate. Individual tools work, but they don't work together. We have good tools, but not good toolsuites.
Jordan Wait
in Guest Blogs, Integrated Marketing
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Don't Live in Fear Online--Let Users Post Comments!
By Alan Rosenblatt, Ph.D., Executive Director, Internet Advocacy Center, Editor, MovingIdeas.org
Perhaps the biggest fear organizations face when considering creating a blog, discussion forum, or venturing into the world of online social networks is the “threat” of negative comments from the external community. This sense of fear is born of a long–held belief among traditional issue managers that you never repeat or provide a platform for your opponents’ message. But as I have been known to say, the Internet has rewritten this rule, in practice, even as research in the psychology of persuasion has never supported the belief.
Jordan Wait
in Social Networking, Guest Blogs
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