Entries in Email Marketing (38)
The Essentials of Online Advocacy Begin With Email
Our friend Duane Raymond at FairSay wrote a great article outlining the critical elements of online advocacy and campaigning. Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take.
Here's an outline of the article (full article here)
The critical elements
1) Email communications (the most important and powerful tool)
2) Your website: enabling people to do things and attracting new supporters
3) Expertise: develop it or hire it - but don't ignore it
4) Campaigning actions: you need things for people to do
Beyond the essentials
5) Tracking and Analysis: knowing what works, what doesn't work and why
6) Time: having the time, effort and focus to deliver a campaigning action
7) Budget: to spend on creative content, promotion and/or external help
8) Plan: how your online contributes to your offline
9) Feedback channels: listening to supporters and learning how to engage them
Hatef Yamini
in Email Marketing, Online Advocacy
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Convio Online Marketing Nonprofit Benchmarks Released
Convio recently released their second annual nonprofit online marketing benchmarks study. Don't let the lengthy sign-up form scare you, we're sure you'll find tons of worthwhile information in there, including benchmarks on:
- Web site traffic
- Registration rate
- Email file size
- Online revenue: fundraising, eCommerce, growth, average gifts, and value of an email address
- Email appeals: open rates, click-through rates, response rates
- Email newsletters: open and click-through rates
- Legislative activity
James O'Malley
in Email Marketing, Marketing Research, Nonprofit Benchmark Studies
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What's an Email Address Worth?
How to Measure the Value of an Online Supporter
Over here at Care2 we get this question a lot. And we should. Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters. The following is an attempt to address this question, without any presumption that it will provide a definitive answer. Check out the simple calculator below, and if you want more a detailed explanation, read the discussion at the bottom of this post or give us call. We value the expertise of our colleagues and welcome any feedback or comments.
Eric Rardin
in Online Fundraising, Email Marketing, Marketing Research
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Props to MyEmma for Doing Good
We just wanted to give some recognition to MyEmma, the email marketing and communications firm, for the good they're doing for nonprofits and the world.
Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. While the nomination is currently closed for this year, make sure to look out for when they're re-opened. No doubt, this will be announced on their blog.
Additionally, they plant 5 trees for every new account they bring in, which totalled 1,700 freshly-planted trees in January.
While we haven't personally tried their email service, we congratulate them on doing some good for this world.
MyEmma isn't the only for-profit company in the nonprofit sector pitching-in to make the planet a better place (ahem, Care2), but we're going to start highlighting a few other companies that are doing their part (especially when your nonprofit can get free stuff).
James O'Malley
in Email Marketing, Cause Marketing
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Email Is Most Popular for a Reason: It's the Strongest Performing
It's no wonder that despite all the cool bells and whistles of newer technologies, email remains the most popular online marketing tool. According to a just-released survey from Datran Media , email was voted the strongest performing media buy in December 2007.
The survey showed that 80% of marketers believe that email is ahead of other tools such as search and display ads. The New York-based email and digital marketing services provider surveyed more than 2,000 marketers and showed that 82% of respondents plan to increase their use of email marketing in the year ahead, echoing our earlier reports.
The clear benefits of email was demonstrated by the 67% of respondents who said that email has contributed to a boost in their sales. The survey also showed that 55% of those polled expect ROI from email to become higher than any other digital channel.
For more details, check out the full survey.
Jacqueline Christy
in Email Marketing, Marketing Research
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Raising Money from Online Activists
The expert presenter was the one and only Rick Christ, Managing Partner of NP Advisors. Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world.
First, Rick recommended thinking of your online program in four stages:
Karen Taggart
in Online Fundraising, Online Marketing, Email Marketing, Direct Marketing, Integrated Marketing
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Five Tips for Online Fundraisers from a Direct Mail Dinosaur
I'll admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. Everyone was going to find out one of these days, so I figured it was best to blow my own cover.
That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing.
While there are several elements of communication that are different between the two channels, I offer the following five tips to online fundraisers from a direct mail dinosaur:
Karen Taggart
in Online Fundraising, Email Marketing, Direct Marketing, Integrated Marketing
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