Entries in Direct Marketing (12)
Raising Money from Online Activists
The expert presenter was the one and only Rick Christ, Managing Partner of NP Advisors. Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world.
First, Rick recommended thinking of your online program in four stages:
Karen Taggart
in Online Fundraising, Online Marketing, Email Marketing, Direct Marketing, Integrated Marketing
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Five Tips for Online Fundraisers from a Direct Mail Dinosaur
I'll admit it. I am a direct mail dinosaur now disguising myself as a hip online marketer. Everyone was going to find out one of these days, so I figured it was best to blow my own cover.
That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing.
While there are several elements of communication that are different between the two channels, I offer the following five tips to online fundraisers from a direct mail dinosaur:
Karen Taggart
in Online Fundraising, Email Marketing, Direct Marketing, Integrated Marketing
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Mastering Integrated Marketing: Interview with Jessica Grounds
I recently had a chance to interview Jessica Grounds, Senior Strategist at Stones’ Phones, on her experience with integrated communications strategies.
Jessica's firm Stones’ Phones, a political phone consulting outfit, along with Bates Neimand, a political direct-mail firm, and Advocacy Inc, a political online consulting firm, were hired by a major labor union to create an integrated paid communications plan. They were commissioned to design and execute a $5 Million program to target and persuade infrequent voting single women to vote for John Kerry for President.
Hatef Yamini
in Email Marketing, Technology, Mobile, Direct Marketing, Integrated Marketing
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Biggest Bang for Your Buck
A promising study by Marketing Sherpa shows online campaign increases ROI by 30% as compared to direct mail.
Challenge: Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer. Keep your cost down and response rates high in order to maximize your ROI.
What do you do?
Karen Taggart
in Online Fundraising, Online Marketing, Email Marketing, Marketing Research, Direct Marketing
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How to Maximize Impact of Nonprofit Newsletters
For your nonprofit's latest newsletter, you spent hours checking the links, making sure the fonts were consistent, and finding just the right image of a cute panda that'll make any potential donor's heart melt. Now, the only problem is you have to fight for their attention amid an inbox full of Blockbuster overdue notices, Amazon.com sales, and scam business opportunities from Nigeria. How can you compete?
M&R Strategic Services thinks they've found the answer in their latest report, titled "Digging Into eNewsletters," on what nonprofits can do to "maximize the likelihood that their eNewsletters will be opened, read, and clicked on." No matter how much killer content you have, if people aren't looking at, it's doing you no good.
Read the tips from the report after the break, but make sure to check out the full PDF article to look at all the data behind it. It's worth it!
James O'Malley
in Online Fundraising, Online Marketing, Email Marketing, Online Advocacy, Marketing Research, Direct Marketing
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Live From New York: 2007 DMA Nonprofit Federation Conference
Lessons for Non-profits from the Corporate World
by Karen Taggart, Director of Nonprofit Services, Care2
I’ve always believed that one of the best ways to predict the future trends in nonprofit direct marketing is to look at what is going on in the corporate world right now. Because many
corporations have significantly more resources to dedicate to their marketing programs, they are often a few steps ahead of us in terms of new strategies and innovations – both successful and unsuccessful.
One of today’s sessions at the DMA Nonprofit Federation Conference in NYC focused on just that.
Karen Taggart
in Online Fundraising, Trends, Online Marketing, Direct Marketing, Integrated Marketing
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The Great Debate: DM vs. Online Acquisition
As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?
Fortunately for me, I had the chance to moderate a debate between two experts (one in each field) at the recent DMAW/AFP Bridge Conference. And fortunately for you, Fundraising Success Magazine, featured an article I wrote summarizing the findings of the session – so check it out! ...and let me know what you think!
Special thanks again to the debate paricipants, Krista Harte Sassaman of Epsilon and Vinne Wishrad of Conservation International.
Feel free to email me at karen@earth.care2.com if you would like a copy of the presentation materials.
Karen Taggart
in Online Fundraising, Online Marketing, Email Marketing, Direct Marketing, Integrated Marketing
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