Entries in Crowdsourcing (3)
LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries
Carie and team used their Flickr Pro account (which your nonprofit can get for free here) and Flickr's API to create, in essence, a great lead-capturing tool that doubles as a cute baby seal photo gallery.
You can learn more about how they did it after the jump.
James O'Malley
in Technology, Crowdsourcing
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HSUS YouTube User-Generated Video Competition Grows List
Back in September, the Humane Society of the United States (HSUS) hosted a video competition on YouTube looking for submissions for an anti-dogfighting PSA. After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members.
The competition drew 2,000 new members to their email list, provided HSUS a whole batch of new online videos to use, and garnered over 95,000 views of the winning clip.
The price of hosting the competition? Almost free.
Carie Lewis, internet marketing manager at HSUS, explains how the nonprofit organization pitched the low cost campaign and shares advice to other nonprofits looking to do the same.
James O'Malley
in Online Marketing, Crowdsourcing, Video
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How They Did It: LWB Wins Facebook Causes Giving Challenge
The Facebook Causes Giving Challenge recently crowned its champions of social network fundraising -- Love Without Boundaries Foundation, a more-than-deserving nonprofit specializing in medical care, education, foster care, and nutrition for orphaned children in China. Their Causes page garnered over $94,000 from 6,268 members in 50 days.
How did they do it? Get ready to throw out the book on promoting Facebook Causes. From teaching supporters how to create Facebook accounts to ol' fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says it's as much the offline as the online work that gets the job done.
If you're on an RSS reader, click here to read how they did it.
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James O'Malley
in Online Fundraising, Case Studies, Social Networking, Crowdsourcing
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