Entries in Cause Marketing (4)
Props to MyEmma for Doing Good
We just wanted to give some recognition to MyEmma, the email marketing and communications firm, for the good they're doing for nonprofits and the world.
Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. While the nomination is currently closed for this year, make sure to look out for when they're re-opened. No doubt, this will be announced on their blog.
Additionally, they plant 5 trees for every new account they bring in, which totalled 1,700 freshly-planted trees in January.
While we haven't personally tried their email service, we congratulate them on doing some good for this world.
MyEmma isn't the only for-profit company in the nonprofit sector pitching-in to make the planet a better place (ahem, Care2), but we're going to start highlighting a few other companies that are doing their part (especially when your nonprofit can get free stuff).
James O'Malley
in Email Marketing, Cause Marketing
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Tapping the Corporate Dollar – Mosaik Strategies Seminar
Ever wonder how to find a great corporate partner? Have you tried to ask companies for their support, only to be ignored and rejected? What are some of the best practices when it comes to created great non-profit/corporate relationships?
Thankfully Mikel Smith Koon, president of Mosaik Strategies and a cause marketing expert, has put together a half-day training session to get you up and running in your corporate fundraising efforts.
"Tapping the Corporate Dollar 2008" is intended to introduce nonprofit and for-profit professionals to the world of mutual benefit through nonprofit/for-profit collaborations and help them find their organization's place in that world. During this session the audience will: develop an understanding of what drives both entities; examine examples of successful, mutually beneficial collaborations; identify principles that made the collaborations successful; and participate in a practical exercise to better understand how to use these principles toward their success.
This is an exciting time for cause marketing. Consumers are demanding more responsibility and research has shown we are more likely to purchase products from companies that care about our causes. Moral of the story: corporations need us as much as we need them, so let's learn how to talk to each other and make this happen!
Tapping the Corporate Dollar (click here to register)
February 27, 2008
8:00 AM to 12:00 PM
200 Maryland Avenue, NE
(Veterans of Foreign Wars building)
Washington, DC 20002
Karen Taggart
in Cause Marketing
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Care2 Featured in "Greenvertising" Report
Care2 was mentioned in a fantastic article from Hollis Thomases at ClickZ! Hollis's post explains why green advertising, or "greenvertising," is becoming increasingly important for companies who are trying to reach a mainstream audience.
Sure enough, she lists Care2 as a great place for advertisers to reach a "truly qualified audience of influencers" - a "potent buy" as she calls it. We happen to agree with her. ;O) Thanks Hollis!
James O'Malley
in Cause Marketing
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Care2 in the Press: Dawn Gets Greener With Care2
Excerpt: Two new developments from the Redwood City, CA-based site will help its members--reportedly 7 million strong--live sustainable lifestyles and raise awareness of breaking environmental news. GREEN MEANS GO FOR ADVERTISERS like Dawn, Ford and P&G, as environmentally conscious social media site Care2.com has expanded its community offerings. Check out the full article.
Justin Perkins
in Cause Marketing
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