Entries by James O'Malley (28)
Convio Online Marketing Nonprofit Benchmarks Released
Convio recently released their second annual nonprofit online marketing benchmarks study. Don't let the lengthy sign-up form scare you, we're sure you'll find tons of worthwhile information in there, including benchmarks on:
- Web site traffic
- Registration rate
- Email file size
- Online revenue: fundraising, eCommerce, growth, average gifts, and value of an email address
- Email appeals: open rates, click-through rates, response rates
- Email newsletters: open and click-through rates
- Legislative activity
James O'Malley
in Email Marketing, Marketing Research, Nonprofit Benchmark Studies
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LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries
Carie and team used their Flickr Pro account (which your nonprofit can get for free here) and Flickr's API to create, in essence, a great lead-capturing tool that doubles as a cute baby seal photo gallery.
You can learn more about how they did it after the jump.
James O'Malley
in Technology, Crowdsourcing
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HSUS YouTube User-Generated Video Competition Grows List
Back in September, the Humane Society of the United States (HSUS) hosted a video competition on YouTube looking for submissions for an anti-dogfighting PSA. After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members.
The competition drew 2,000 new members to their email list, provided HSUS a whole batch of new online videos to use, and garnered over 95,000 views of the winning clip.
The price of hosting the competition? Almost free.
Carie Lewis, internet marketing manager at HSUS, explains how the nonprofit organization pitched the low cost campaign and shares advice to other nonprofits looking to do the same.
James O'Malley
in Online Marketing, Crowdsourcing, Video
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Props to MyEmma for Doing Good
We just wanted to give some recognition to MyEmma, the email marketing and communications firm, for the good they're doing for nonprofits and the world.
Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. While the nomination is currently closed for this year, make sure to look out for when they're re-opened. No doubt, this will be announced on their blog.
Additionally, they plant 5 trees for every new account they bring in, which totalled 1,700 freshly-planted trees in January.
While we haven't personally tried their email service, we congratulate them on doing some good for this world.
MyEmma isn't the only for-profit company in the nonprofit sector pitching-in to make the planet a better place (ahem, Care2), but we're going to start highlighting a few other companies that are doing their part (especially when your nonprofit can get free stuff).
James O'Malley
in Email Marketing, Cause Marketing
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How They Did It: LWB Wins Facebook Causes Giving Challenge
The Facebook Causes Giving Challenge recently crowned its champions of social network fundraising -- Love Without Boundaries Foundation, a more-than-deserving nonprofit specializing in medical care, education, foster care, and nutrition for orphaned children in China. Their Causes page garnered over $94,000 from 6,268 members in 50 days.
How did they do it? Get ready to throw out the book on promoting Facebook Causes. From teaching supporters how to create Facebook accounts to ol' fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says it's as much the offline as the online work that gets the job done.
If you're on an RSS reader, click here to read how they did it.
Receive monthly updates
James O'Malley
in Online Fundraising, Case Studies, Social Networking, Crowdsourcing
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Join WVU for Integrated Marketing Degree Information Session
West Virginia University's integrated marketing communications program is holding an information reception for communications professionals in DC interested in an online graduate degree in integrated marketing. Just the fact that the IMC Program has started its own blog tells us that these guys are the real deal.
No need to RSVP, just come as you are.
Here are the details:
Where: National Press Club (Holeman Lounge)
When: Thursday, Feb. 28 from 6-9 p.m.
Who should attend: Professional communicators in DC
Sponsor: IMC Program at West Virginia University
Questions?: Chad Mezera (chad.mezera@mail.wvu.edu or 304-293-3505 x5415)
James O'Malley
in Misc., Integrated Marketing
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Who Will Be the Next $100,000 Purpose Prize Winner?
Civic Ventures is seeking nominations for the 2008 Purpose Prize. Each year they give prizes ranging from $10,000 to $100,000 to 15 people over the age of 60 creating new and innovative ways to tackle tough social problems, from reforming education to improving healthcare, curbing global warming to ending poverty.
They’re looking for adults over 60:
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Initiating new ways to address social challenges
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Working in a leadership role within government, non-profit, or for-profit institution
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Whose social change work began after the age of 50
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And, who are committed to pursuing social entrepreneurship in the future
Sound like you or someone you know? Start your nomination today for the 2008 Purpose Prize. The Deadline is March 1.
James O'Malley
in Misc.
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