Entries by Hilary S. (1)

Incentives and Prizes – Do They Improve Activism Rates?

award1_hm.gif

Care2 and Defenders of Wildlife Action Fund recently celebrated Earth Day with a bang – we gathered over 100,600 activists for a "Virtual March to Leave NO Species Behind." One of the hooks we used to encourage people to march, and especially to encourage people to invite their friends, was a special Activist Award – an iPod Nano with wildlife wrapper. Does advertising the award increase CTR's? Does it increase friends invited? Could the results be tied to cognitive dissonance? Read on...

Click to read more ...

Posted on Wednesday, July 5, 2006 at 04:45PM by Registered CommenterHilary S. in , , , | Comments1 Comment | EmailEmail | PrintPrint