Entries by Hatef Yamini (32)
The Essentials of Online Advocacy Begin With Email
Our friend Duane Raymond at FairSay wrote a great article outlining the critical elements of online advocacy and campaigning. Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take.
Here's an outline of the article (full article here)
The critical elements
1) Email communications (the most important and powerful tool)
2) Your website: enabling people to do things and attracting new supporters
3) Expertise: develop it or hire it - but don't ignore it
4) Campaigning actions: you need things for people to do
Beyond the essentials
5) Tracking and Analysis: knowing what works, what doesn't work and why
6) Time: having the time, effort and focus to deliver a campaigning action
7) Budget: to spend on creative content, promotion and/or external help
8) Plan: how your online contributes to your offline
9) Feedback channels: listening to supporters and learning how to engage them
Hatef Yamini
in Email Marketing, Online Advocacy
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ePhilanthropy: 10 Valuable Tips for Shooting Web Video
If you'd like to learn how to make the best use of video for nonprofits, RSVP to join us on May 20th for the NetSquared DC Video for Nonprofits event. I hope to see you there.
If you can't make it to our Meetup, our friends at ePhilanthropy.org ran a great story by See3, summarizing the top 10 tips for shooting online video. Here's the outline:
- Tell a story
- Keep the audience in mind
- Make a clear call to action
- Shoot video with repurposing in mind
- Think outside the box
- Prepare a script and get some feedback
- B-roll is important
- Sound is critical
- Give the viewer the right web tools
- Host a screening
To get the details, read the full article.
More frogloop articles on video can be found here.
$100,000 Grant: Polls Still Open in the Peace Primary
With over 200,000 votes counted and less than a left week to go, Ploughshares Fund’s Peace Primary is in high gear. Twelve organizations focused on peace and human security are appealing to their constituents to vote early and often, in a bid to win the grand prize of a $100,000 grant from Ploughshares Fund. Currently in the lead as of Wednesday afternoon are:
- True Majority
- American Friends Service Committee
- Union of Concerned Scientists
- Refugees International
Hatef Yamini
in Online Fundraising
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Convio Open: How API's May Change the Way You Work
A BRIEF PRIMER ON API'S AND DATABASES
Recently, two of the CRM players, Kintera and Convio unveiled new tools to help nonprofits benefit from Application Programming Interfaces (API's), a powerful open platform technology. Other providers, such as Blackbaud may follow their lead.As I learned from attending the just completed Convio Summit in Austin, Texas, a discussion about API's and databases fotunately doesn't have to be technical. It's basically about storing and retrieving information. If you've ever kept a list of information in Excel, you will be relieved to know that under the hood, even the most sophisticated database contains tables that look exactly like a simple list in Excel - with rows and columns of data.
Mastering Integrated Marketing: Interview with Jessica Grounds
I recently had a chance to interview Jessica Grounds, Senior Strategist at Stones’ Phones, on her experience with integrated communications strategies.
Jessica's firm Stones’ Phones, a political phone consulting outfit, along with Bates Neimand, a political direct-mail firm, and Advocacy Inc, a political online consulting firm, were hired by a major labor union to create an integrated paid communications plan. They were commissioned to design and execute a $5 Million program to target and persuade infrequent voting single women to vote for John Kerry for President.
Hatef Yamini
in Email Marketing, Technology, Mobile, Direct Marketing, Integrated Marketing
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Mapping Your Nonprofit: An Intro to GIS
As a co-organizer of NetSquared DC, I helped design a presentation on the topic of GIS and mapping technology as applied to nonprofits. The speaker, Robert Cheetham, is both concise and knowledgeable, but more importantly he has a knack for explaining GIS in a way that is very accessible to non-techies. His firm, Avencia, is an award winning GIS consultancy.
Given the fantastic feedback we received from our NetSquared GIS presentation, I was very pleased to learn that NTEN is featuring Robert in a forthcoming webinar. I you've ever wondered how mapping can help your nonprofit, this is THE webinar to attend. I recommend it highly. Here's a link to the registration page...
When: Tuesday, October 2nd, 11 am Pacific Time / 2 pm Eastern Time
Cost: $25 for NTEN Members, $50 for non-members
Every Woman Counts Launch Meeting
Lifetime Television, Redbook, CosmoGIRL! and Marie Claire joined forces to create www.everywomancounts08.com, a non-partisan coalition. I had the privilege of attending the kick-off dinner reception last night. As the event announcement stated so clearly, "women, who constitute more than half the population and vote in greater numbers than men, will play a critical role in the election." This fact certainly caught my attention.
During the reception, I also learned about the work of some really great organizations. Women Under Forty PAC, for example, focuses on supporting women under forty years of age who are running for public office. WUFPAC is nonpartisan and could use your support at their fall event. View the pdf invite here! We're also planning a guest blog by Jessica Grounds, Senior Strategist for Stones' Phones and President of the WUFPAC Board of Directors.