Entries by Eric Rardin (4)
What's an Email Address Worth?
How to Measure the Value of an Online Supporter
Over here at Care2 we get this question a lot. And we should. Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters. The following is an attempt to address this question, without any presumption that it will provide a definitive answer. Check out the simple calculator below, and if you want more a detailed explanation, read the discussion at the bottom of this post or give us call. We value the expertise of our colleagues and welcome any feedback or comments.
Eric Rardin
in Online Fundraising, Email Marketing, Marketing Research
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Care2 Helps in Law of the Sea Win
Congratulations to Citizens for Global Solutions in their big victory – helping push the Senate Foreign Relations Committee to vote in favor of sending the Law of the Sea Treaty to the full Senate for possible ratification.
This is a huge step forward for ocean conservation and international law. Care2 was honored to play a part in this effort, in partnership with CGI, by mobilizing thousands of Care2's civically active members to send emails to their senators in support of the treaty. Once again, Care2's members proved that they "make a difference!"
Eric Rardin
in Care2 News, Care2 Case Studies
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Did You Miss The Online Holiday Fundraising Season?
According to this post “Ring-Cha-Ching, Hear Them Ring” on the blog Email Insider, the retail email holiday season has already begun. In fact, it began in August.
Thankfully for nonprofit fundraisers, most donors aren’t yet in the holiday giving mindset. That means there’s still time to prepare for the end-of-the-year fundraising push. So what do you need to do to get ready? We asked a variety of online fundraising experts and delved into some key online resources and found some great advice.
Eric Rardin
in Online Fundraising, Misc.
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CASE STUDY: Marine Conservation Group Wins Victory with Care2
The Challenge:
In the closing weeks of the 110th Congress in late 2006, lawmakers were readying for a vote on legislation that would weaken protection of key fish populations in U.S. waters. The Marine Fish Conservation Network (MFCN), a coalition of over 190 organizations dedicated to ocean conservation, wanted to educate members of Congress and ask them to reject proposals that might do irreparable harm to several fish species. MFCN decided to mount a swift, targeted campaign mobilizing many thousands of citizens to contact their representatives and urge them to cast a vote to protect fish. At the same time, MFCN hoped that the campaign also would serve a second purpose, namely, to identify people who might become loyal donors in support of MFCN’s vital work.
Eric Rardin
in Care2 Case Studies
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