Entries by Caitlin Ochs (4)
EEN's Avatars Campaign Brings Online Marketing to Life
Imagine having the ability to translate virtual reality into actual reality.
Roeland Ramakers of EEN, the Dutch affiliate of the ONE Campaign, found a way by launching the world's first real-life virtual protest. His creative and unusual campaign merged online activism with offline action, and combines the power of the web with live demonstration. The result shows a possible future direction of a new kind of protest for the new generation. By creating avatars to represent online protesters, Ramaker has twice used a unique approach to get tangible results.
Caitlin Ochs
in Social Networking, Technology, Integrated Marketing
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51% of Donors 'Not At All Interested' in Social Networks
A recent survey by Harris Interactive and Virilion unearthed some surprising results about donor preferences for receiving information.
A majority of donors, 51%, were, "not at all interested" following organizations that they care about through blogs, social networks, and RSS. In fact, only 6% of donors reported using social media to track organizations.
Presenting nonprofits with somewhat of a paradox is the fact that 52% of respondents think its important that nonprofits use social media to connect with supporters.
When asked what types of information they would prefer to receive through social media, "Donation/Information Requests" ranked last, preferred by only 22% of donors. The top three choices were News and Announcements, Success Stories, and Volunteer Opportunities.
The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey.
Though these results are somewhat inconclusive, the survey highlights the importance of knowing what your donors want and keeping in touch with their preferences.
Click here to read the full results and details.
Thanks to The Chronicle of Philanthropy for their article that brought our attention to the survey!
Caitlin Ochs
in Online Fundraising, Trends, Social Networking, Marketing Research
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Google AdWords for Nonprofits: 10 Tips About Keywords
With a content network that reaches over 75% of unique internet users in more than 20 languages and over 100 countries, Google AdWords can be a powerful marketing tool. Though the efficiency of the program continues to be debated, Google Grants could offer your nonprofit free ads and assistance setting up an account! It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster.
Google provides the reach, but it is up to you to write an ad that pulls net surfers in. Just how exactly do you go about writing an ad with a low cost and high ROI? An article from SiteProNews, by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign.
We've taken this advice from SiteProNews and added a nonprofit twist. If you need more detail on what not to do, make sure to check out the article. Otherwise, read on for our modified list of the do's and don'ts of writing an ad for Google AdWords.
Caitlin Ochs
in Online Marketing, Lead Generation
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Worldwide Protest Organized on Facebook
Need more proof of the organizing power of social networks? Look no further than the USA Today article covering a massive worldwide protest organized via a Facebook event that gathered close to 100,000 people in 165 cities around the world--all in less than a month's time.
Protesters united to take a stand against the continued brutalities carried out by Columbia's largest rebel group. Known as the FARC, the group is responsible for hundreds of kidnappings and continues to hold several high profile hostages.
The thousands who gathered wanted to send a clear message to the FARC to stop kidnapping and release the hostages they're holding. Though turnout was the strongest in Bogotá (where estimates range from 500,000 to 2 million people), the international scale demonstrates both widespread awareness of the issue and solidarity with the Columbian people.
This is a perfect illustration of the organizational power that Facebook and other social networks have. With over 64 million active users and 250,000 more joining daily, Facebook in particular can be an excellent network to use to plan and coordinate events, gather support for a campaign, increase publicity for your organization, or collect donations (though the jury is still out on this one).
Caitlin Ochs
in Case Studies, Social Networking, Online Organizing
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