Entries by Justin Perkins (44)
M+R and NTEN CMS, Email, Fundraising Benchmarks Study
NTEN and M+R Strategic Services have released their 2008 eNonprofit Benchmarks Study at http://www.e-benchmarks.com/.
The study presents data from January 2006 through December 2007, covering 21 major nonprofit organizations that use four different major CMS platforms. Here's what you'll find:
-
Email Messaging:
Current benchmarks for open, click-through, response and page conversion rates
-
Email List Size:
How much 'churn' should you anticipate and how quickly are email lists growing?
-
Online Fundraising:
A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates
-
Online Advocacy:
How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having?
-
Reference Sheet:
Keep the benchmark rates at your finger tips with this handy reference sheet!
More benchmark articles can be found here.
Justin Perkins
in Online Fundraising, Online Marketing, Nonprofit Benchmark Studies
|
Post a Comment
| 
Email
| 
Print
MySpace.com: A Place for Donors?
Post co-authored by James O'Malley and Justin Perkins.
With estimates up to 200 million members globally and 12% of all internet traffic, MySpace certainly earns the title of the "top dog" of social networks. Despite the more recent shift of attention to Facebook in the past 6 months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. But was there ever any gold? And is there any left? And what is the optimum combination of videos, pictures, text, friends, and other widgets? And is it even worth it?
Á la our Causes analysis awhile ago, we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising.
Whether you've stacked your profile with all the cool widgets, videos, and badges or you're still trying to figure out who "Tom" is, read on to learn what others are doing and how you can maximize your MySpace, or see if you even want to spend your time there.
Receive monthly updates
Justin Perkins
in Online Fundraising, Trends, Online Marketing, Online Advocacy, Social Networking, Marketing Research
|
3 Comments
| Email
| Print
The Long, Long Tail of Facebook Causes
Post co-authored by James O'Malley and Justin Perkins.
If you've missed the launch of Facebook Apps Platform almost two months ago, you're already way behind the times. The technology "enables anyone to build any application that...Facebook could build." The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio. A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions.
The Causes application by Project Agape enables anyone with a Facebook account to support and engage their Facebook networks to support a "Cause" - be it "Save the Seals!," "End Global Warming!," or "Fight Hate". All of the Causes have to be attached to a Guidestar-verified 501(c)(3).
We took a sampling from all of the Causes to get a sense of what the potential is.
Receive monthly updates
Justin Perkins
in Online Fundraising, Online Advocacy, Social Networking, Online Organizing, Technology, Marketing Research
|
8 Comments
|
2 References
| Email
| Print
Is It Worth It? An ROI Calculator for Social Network Campaigns
Wonder if you should spend your time campaigning in social networks?You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace.
Click through to start calculating!
Receive monthly updates
Justin Perkins
in Online Fundraising, Trends, Online Marketing, Social Networking, Marketing Research, Nonprofit Benchmark Studies
|
11 Comments
|
1 Reference
| Email
| Print
Care2 in the Press: Dawn Gets Greener With Care2
Excerpt: Two new developments from the Redwood City, CA-based site will help its members--reportedly 7 million strong--live sustainable lifestyles and raise awareness of breaking environmental news. GREEN MEANS GO FOR ADVERTISERS like Dawn, Ford and P&G, as environmentally conscious social media site Care2.com has expanded its community offerings. Check out the full article.
Justin Perkins
in Cause Marketing
|
Post a Comment
| Email
| Print
Care2 and Free Range become One Planet for Earth Day!
Have a look at our Earth Day marketing campaign. Did you know that the average North American consumes as if we had five planets? Check out the Care2 and Free Range One Planet pledge. We'll be posting widely around the web. If you'd like to help, use the "share" link in the lower right of the video, or grab the embed code here: <object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/UzXRxP7jBSU"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/UzXRxP7jBSU" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>
Justin Perkins
in Care2 News, Video
|
Post a Comment
| Email
| Print
Do Email Silences Matter?
My good friend Eve Fox over at M+R just gave me the heads up about an article she and her colleague Karen Matheson wrote called "Do Email Silences Matter?". Though the sample size is small, which they readily admit, the article goes a long way to quantify the damage done by lapses in constituent e-mail communication, something I hadn't seen before. Below are the key paragraphs summarizing the results.
Justin Perkins
in Email Marketing
|
Post a Comment
| Email
| Print