Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan.
To help get you started, here is a list of some of my favorite measurement tools. This will help your organization improve your understanding of what your audience responds to.
- FanPage Karma: This tool helps you analyze your organization's page and those of your competitors. It also produces reports that you can share with colleagues.
- Twitter Ads Dashboard: Twitter has made its Ads Dashboard available for regular use beyond advertising tracking. There are several valuable reports available including:
- Website conversions from Twitter, and tools to verify your website with Twitter;
- Timeline Activity: The timeline activity dashboard complements the Promoted Tweet dashboard by showing you what's working, Tweet by Tweet, for both your regular and Promoted Tweets.
- Follower Data: This has information about your followers’ interests, location, gender, among other insights;
- TweetStats: Graph your stats by tweets per hour, tweets per month, tweet timeline, and reply stats.
- Spout Social: This tool has easy to read social media reports.
- Bit.ly: A URL shortner that also tracks how many times the link you shared was clicked on, what networks the link was shared on, and which social media users shared the link and who generated the most clicks on the link.
- Wildfire Monitor: This is a great tool for historical comparisons of the growth of your organization's social media following vs. other organizations on Facebook, Twitter, or Google+.
- Inspired Actions: I recommend this for engagement scores that identify your most engaging social media posts. Your organization can also use this tool to analyze your competitors in the space.
What are your favorite tools to track what content and campaigns resonate with your target audiences?