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The following stats are all year to date in 2006:
Care2's Current Membership: 5.9 million
New Care2 Memberships: 620,426
Care2.com Pageviews: 226,767,155
Total Newsletters Sent: 53,966,898
Check out some of the results from Care2's Action Alert campaigns over the past year.
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| Source: Media Matters |
By Eve Fox, Vice President, M+R Strategic Services:
Thinking about sending out a carefully crafted welcome message to help introduce new list members to your organization and get them engaged in your work? Better think again!
If your goal is to cultivate good activists and/or donors, it seems you might be better served by skipping the "welcome" message(s) altogether. Data from tests we recently conducted for several of our nonprofit clients has shown that "welcome" messages are not the most effective first communication for new subscribers.
So What Does Work?
I stumbled across this article today on the Digital Divide Network site about social networking platforms and how they can benefit nonprofits. It's always nice when someone catches on to how Care2 benefits nonprofits, since to date, we've really spent almost no money on marketing...
A few of the folks at Affinity Lab, a bohemian collection of talented and creative entrepreneurs, have put together a very cool concept that will benefit a selected group of nonprofits.
The selected nonprofits will have a free opportunity to tap the noggins of some very creative interdisciplinary marketing and design professionals at the lab to complete communications projects needing creative attention. But you’ll have to apply by May 31st. Markerfight.com Clever. Very clever indeed.
By Justin Perkins
So this has been quite the networking two weeks for the nonprofit techies scene. After recovering from the Care2 Open House last week, which was a blast--thanks to all of you beautiful people who came out and partied with us--this week I was broadsided with three nights in a row of happy happy. Boom, boom, boom. Looks like the second week of the month could be ridiculous going forward. Tuesday at the Ritz Carlton with Hank Deardon's New Media Second Tuesdays Event, Wednesday with the NetSquared Second Tuesdays (I know, it's confusing that it's actually on Wednesday, but we didn't want to conflict with Hank's event), and M&R's Progressive Exchange happy hour on Thursday. Madness. Good folks though, and I'd recommend all of the events.
Olga Woltman at M & R Strategic Services just e-mailed me a recent study by MailChimp about subject lines. In her words:
"Here is another study about effective subject lines - once again reinforcing the point that straight forward lines that indicate what's in the messages are the best."
This is consistent with the old public speaking saw that the first thing you tell an audience is what you're going to tell them. Some things never change. There are more factors mentioned, including the expectations you set with your audience, so check out the study.
While you're on MailChimp's site, you might take stroll to their free guide to e-mail marketing. Appears to be a fairly comprehensive beginners guide.
Thursday, June 1, 2006 at 05:34PM