Is It Worth It? An ROI Calculator for Social Network Campaigns

Updated on Friday, June 11, 2010 at 01:10PM by Registered CommenterJustin Perkins

worthithorizontal.gifWonder if you should spend your time campaigning in social networks?

You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace.

Click through to start calculating!

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Innovative Uses of SMS: SMS for Lunch Campaign

Waiting for a donation...

 Thanks to Michael Leuthner, Care2's senior advocacy manager, for highlighting this unique fundraising campaign!

The Cannes Lions International Advertising Festival was held this past June. Winners at the event are given a Gold, Silver or Bronze Lion. This year, a Bronze winner in the category for direct marketing was a campaign called "SMS for Lunch," run by an organization named Meir Panim Soup Kitchen.

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The Great Debate: DM vs. Online Acquisition

As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Fortunately for me, I had the chance to moderate a debate between two experts (one in each field) at the recent DMAW/AFP Bridge Conference.  And fortunately for you, Fundraising Success Magazine, featured an article I wrote summarizing the findings of the session – so check it out! ...and let me know what you think!

Special thanks again to the debate paricipants, Krista Harte Sassaman of Epsilon and Vinne Wishrad of Conservation International. 

Feel free to email me at karen@earth.care2.com if you would like a copy of the presentation materials. 


A. Fine Interview:Social Media Author Allison Fine

book%20photo2.jpgAward-winning author Allison Fine chats at length about nonprofits' use of social media, her book Momentum, and how the Connected Age technology links everyone to your organization.

Allison is a successful social entrepreneur and writer dedicated to helping grassroots organizations and activists implement and sustain social change efforts. Fine is a senior fellow at Demos, a network of action and ideas based in New York City. She is the founder of Innovation Network, Inc. (InnoNet) and the former CEO of the E-Volve Foundation. Currently she serves on the board of directors of Just Vision. She lives on the banks of the Hudson River with her husband, Scott, and three sons, Jack, Zack, and Max.

Click through to read the awesome interview!

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Make New Friends, But Keep the Old

Karen_Taggart.jpgReporting live from the DMAW/AFP Bridge Conference in Washington, DC

I love this conference.  It’s always a family reunion where I have the chance to hang out with all my direct marketing buddies.  While all this socializing could be seen as a waste, it taught me the #1 lesson I will take away this year.

What I realized as I was in the middle of socializing is that the communication steps I was taking with my new and old colleagues are exactly the same as those that are effective when recruiting and cultivating new activists and donors.  

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Just a Few Comments on Email Readability from Michael Leuthner


 Thanks to Michael Leuthner, Care2's senior advocacy manager, for doing this outstanding post on email readability!

Everyone will agree that in places where there is a lot of text to read it is important to make the experience as comfortable as possible. Just such a place is a webpage or email newsletter. Two important aspects affecting readability are line spacing and contrast.

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CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign

CHEJlogo.jpgThe Challenge:

The 25-year-old nonprofit Center for Health, Environment and Justice (CHEJ) wanted to recruit civically active women from across the USA to serve as grassroots advocates against products containing a toxic material -- polyvinyl chloride (PVC) – found in many household and baby products. CHEJ also hoped to boost public awareness about safer alternatives to PVC, which it calls a “poison plastic.”

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