If you’ve ever felt torn between two brilliant designs for an email or Web page layout, you know how it feels to wish for some way to know which one is better—which one will put more smiles on faces of email members and Web page visitors? If only there were a way to find out…. well, we bring good news! A/B testing is a method of evaluating the effectiveness of a Web site by measuring the response it generates among viewers. This technique is a fantastic way to sustain and increase the profile of any successful nonprofit organization. It works by measuring the attraction and retention of members, advocates, and online donors.
Allan Rosenblatt's fantastic Internet Advocacy Roundtable still has seats available for the April 24th event. The speaker is Katrin Verclas of Mobile Active and NTEN.
When: Thursday, April 26, Noon-2:00PM
Where: Care2 Offices, 1100 15th. St. NW, Suite 600, Washington, D.C. 200o5
Cost: $60, lunch included
Understanding what attracts donors is vital to effectively appealing to an existing donor base or to expand the base. Some prominent celebrities in the nonprofit world are Bono (One Campaign), Mary Tyler Moore (Juvenile Diabetes Research Foundation), Bon Jovi (Philadelphia Soul Charitable Foundation), and Michael J. Fox (Foundation for Parkinson’s Research). The prominence of celebrity spokespeople would lead one to think that celebrities are extremely influential in attracting donors. But, how can we be so sure about this?
Several weeks ago I noticed the first of what might be a growing trend of adding email address to a mailing list without allowing the user to choose whether to opt-in or opt-out of the list.
The first instance of this I noticed was a flash-based online petition being run by a presidential candidate's campaign in a popular site's BlogAds. I had never noticed a "signable" petition in the BlogAds, and signed it to satisfy my curiosity for how it worked. I presumed that after entering my email address and pressing submit I would be taken to a page to complete a form with my name and be given an opt-in/opt-out for the candidates email list. Surprisingly, that did not happen, and I was just thanked for signing the petition right there in the ad. Not surprisingly, I began receiving emails from this candidate.
I just added two new resources to the Nonprofit Job Boards section. One came from Erin Carmany of the Feminist Majority Foundation and one came from Jill Murphy of the DMA Nonprofit Federation. Big thanks to Erin and Jill for sending us the info!
Well, I figured out a glitch that's been holding back my publication of the frogloop Nonprofit Conference & Event Calendar. I've wanted to get this out for quite some time, but couldn't get passed a small HTML code glitch. I hope you find the calendar useful.
You can bookmark the calendar view at http://www.frogloop.com/nonprofit-events-calendar/.
I've also added an online submission form for suggesting events. The idea behind this calendar is to aggregrate events, seminars, webninars and conferences that would appeal to the nonprofit communications professional. Thanks for your input!
M&R needs no introduction, so I was happy to learn that they have recently released a summary/review of three of the latest online benchmark studies. One of the studies is by M&R, while the other two are from Convio and DonorDigital/Target Analyis Group.
According to Eve Fox, "the reviews include a summary of the main findings on which all three studies agree, as well as additional points of interest from individual studies."
The summary states that "though the data differs somewhat among the studies, one point is perfectly clear: the Internet is the place for nonprofits to invest!" The report's optimism stems from the fact that online giving is on the rise, and nonprofits have taken advantage of the internet to respond quickly to breaking news and opportunities to garner donations. Growing email lists have also generated a larger number of successful advocacy actions.
The summary also shows that in general, numbers for online donations are nearly double those of offline donations for most organizations. The demographics of internet donors also mean huge opportunities to increase revenue by targeting your fundraising activities on the internet.
The report elaborates on these findings and provides statistics, tables and encouraging conclusions for all of us in the world of online advocacy. Be sure to check out this very useful tool for shaping your online marketing efforts.
The summary is available as a .pdf download.