Thursday
Dec212006

Message Strategy for the New Democratic Congress

Alan Rosenblatt, Executive Director of the IAC, runs a phenomenally informative Internet Round Table each month. I attended yesterday's round table and it's amazing how much I learned in two hours.  Incidentally, the round table is a bargain and Alan serves up some knockout food and desserts!

This month's topic was, "Message Strategy for a New Democratic Congress.”  The speakers included Chris Burley of Defenders of Wildlife, Clark Stevens of Campaign to Defend the Constitution, and Joshua Ulibarri of Lake Research.  The speakers each gave a short presentation, then spent the last hour in an intense Q&A.  

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Thursday
Dec212006

Search Engine Optimization

ifpeople_logo-en.gifThere's a great article on ifPeople about search engine optimization (SEO).  If you're interested in increasing the number of visitors to your site, the quality of relationships and your rankings on search engines, this is a must-read. 

While you're at it, learn more about ifPeople. They're a woman-owned social enterprise specializing in consulting and software services.  Talk about cutting edge!  ifPeople is carbon neutral, FairSourced, and upholds a standard of social and environmental resonsibility called ResponsibleIT.

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Wednesday
Dec202006

Who's Donating Through Cyberspace?

You might not be surprised that online donations are on the rise over the past few years.  However, you might be surprised by how much donors are giving and by the types of donors.   For starters, did you know online donations reached roughly $4.5 billion dollars in 2005?  This number is slightly inflated by the tragedies of Huricane Katrina and the Tsunami in South Asia, but this number is up from about $250 million in 2000. 

Network for Good is one company that aides in processing online donations.  Over the past five years, they've processed $100 million in online donations from over 23,ooo charities!  Network for Good in partnership with GuideStar, recently conducted a study to examine their portion of online donations.  Here are a few of the findings...

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Monday
Dec182006

Viral Tactics: Firecrackers and Memes

citizen-marketers.jpgI joined what promises to be a very cool virtual book club lead by MarketingProfs. This is the book club’s first month and I hope it’s a big success. We’re currently reading, “Citizen Marketers,” by Ben McConnell and Jackie Huba.

There’s a great chapter differentiating between filters, fanatics, facilitators and firecrackers. If you’re in doubt as to what makes content viral, this is a must-read. There are numerous examples that illuminate viral campaigns, but what struck me most was a reference to memes spread by firecrackers.

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Friday
Dec012006

Care2 Stats for November 2006

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The following stats are all year to date in 2006:

Care2's Current Membership:    6,714,562
New Care2 Memberships:   1,533,324
Care2.com Pageviews:  630,511,822
Total Newsletters Sent:   212,243,975

Check out some of the results from Care2's Action Alert campaigns over the past year.
Wednesday
Nov292006

Don't Live in Fear Online--Let Users Post Comments!

alan.jpegBy Alan Rosenblatt, Ph.D., Executive Director, Internet Advocacy Center, Editor, MovingIdeas.org

Perhaps the biggest fear organizations face when considering creating a blog, discussion forum, or venturing into the world of online social networks is the “threat” of negative comments from the external community.  This sense of fear is born of a long–held belief among traditional issue managers that you never repeat or provide a platform for your opponents’ message.  But as I have been known to say, the Internet has rewritten this rule, in practice, even as research in the psychology of persuasion has never supported the belief.

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Wednesday
Nov292006

I Wish I Took a Class on Activism

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Source: Flickr Creative Commons web site. By Incurable_hippie's Photos

If you have never received academic training on activism, now you can!  Thanks to Steve Chase, founding Director of Environmental Advocacy and Organizing Program  (EAOP) at Antioch University New England, you can get a Masters degree that trains you to become a political, social justice and an environmental leader--In a few words "a well-trained activist".  Look out!! they are accepting applications for the fall of 2007.

Finding inspiration on the need for official training to teach the public and students to organize themselves with opposing movements, the Program is also inspired by activist training programs from the 20th century, such as the Rosa Parks and the Highlander Folk School.

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