People are lacing up their sneakers, hitting the pavement and supporting many worthwhile causes across the world. AIDS walks, Cancer walks, and many other walks are scheduled across the nation throughout the year. I would venture to say that nearly everyone has heard of some type of run, walk, or bike ride as a means to fundraise and raise awareness. Let me ask you this though: How did you hear about the event? Sure, word of mouth, traditional print ads, and local news reports are all terrific ways to spread the word. However, one organization took a different approach and received terrific support.
Knowing your donor means knowing what they want from your organization and letting them get to know you. A variety of strategies are being used to accomplish these goals. Allowing for donors to have online personal profiles kills two birds with one stone (suggested by Sheeraz Haji in his article, They're Doing What?).
Not only can they update their own contact information, but it is also an open outlet on which they can submit information about themselves. The information collected could give great assistance towards understanding who your donors are and what they are interested in.
Is your Web site just a pretty face? ...or can it pack a real communications, grassroots, and advocacy punch?
IPDI's annual Politics Online conference is a great place to find out! Lucky for you, IPDI is offering readers of frogloop a very generous discount for attending the conference
Here's the scoop:
Where: Washington, DC
When: March 15-16
Cost: Special discount of - $250
Friends of Frogloop discount code: polc031507
Here's some info on the event...
|Source: Flickr Creative Commons. By powerbooktrance|
It looks like text messaging is here to stay. Sure, costs are still high and while it's difficult to measure ROI, it seems that only major players like Amnesty International, IFAW and Oxfam can pull it off (bigger campaigns achieve better economies of scale). But with billions of phones in use internationally and increased adoption of mobile messaging by for-profit marketers, the pricing pressure may reduce costs substantially. While mobile messaging won't replace email, it will certainly become an important component of some campaigns. At its current rate of adoption, SMS in particular, is set to become the first major mobile technology to change the landscape of nonprofit communications. Already used by organizations like Get Out the Vote, the New York State Democratic Committee, and the Republican National Committee, text messaging is becoming one of the easiest and fastest ways to reach people. For stats on text messaging usage see Jordan's article.
Our friend Colin Delany recently posted an excellent review of low cost email list mangement tools on his epolitics blog. He's identified 12 of the top resources and he's even included some summary notes to help guide you along the way.
Suppose you care about the environment but you want some company. You want to feel like you're part of a larger community. Where do you go to find that community? For Ted Casselman, Cindy Minde and millions more, the answer was found online. Take a look at this interesting article from Plenty Magazine to learn more.
In case you haven't heard of it, Plenty is devoted to the "green revolution." Offering a digital version of the magazine is just one of the ways they practice what they preach. True to their mission, for the print edition they use 30% post consumer recycled paper and 70% sustainably harvested wood pulp.
Thanks for joining us at the Care2 Open House Party! We had a blast and we hope you enjoyed yourself and met some cool people.
If you liked the food at the open house, you can thank Blair Cirlin and her team at Fresh Start Catering, a nonprofit service of D.C. Central Kitchen. If you liked the music, you can thank Justin, because it was his idea! But seriously, Mariachi Los Toros can be reached at firstname.lastname@example.org. Photography was provided by the very talented Joe Shymanski, a local artist who also features his work at Eastern Market.
I was very honored to be able to share such good times with you all. If you have any suggestions for ways to make our next open house even more enjoyable, please don't hesitate to let me know. I welcome your feedback.