Join Care2 for Another Internet Advocacy Roundtable!

jonah.gifIs your advocacy campaign’s story compelling? Engaging? Does it make people want to donate or does it make them want to yawn?

Find out at Alan Rosenblatt's Internet Advocacy Roundtable hosted by Care2! Jonah Sachs and Susan Finkelpearl of Free Range Studios, one of the world’s leading susan.gifonline advocacy shops, will tell you how to bring in more dollars and fewer snores with your campaigns. With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal.

When: Thursday, May 17, 2007, Noon-2:00 pm
Where: Care2/Oxfam Offices, 1100 15th Street, NW, Suite 600, Washington, DC
Cost: $60, lunch included
Speakers: Jonah Sachs and Susan Finkelpearl, Free Range Studios

RSVP now, space is limited!


Survey Says: Nonprofits Fail to Track Marketing Impact

nancy2.jpgWhile more than 55% of nonprofits are frustrated by lack of resources and leadership support for marketing, only 37% do the tracking that generates increased budgets and confidence.  Nancy Schwartz, our friend from the Getting Attention blog, informed us about this just-released study that questioned 350 nonprofits about their marketing initiatives.

The survey supported the concern that nonprofits fail to maximize their marketing potential.  You can check out the rest of the survey results here (pdf).  Thanks Nancy!


Becoming Upwardly Mobile

Imagine a catchy cell phone ring tone lauding your organization’s greatness, or heralding your favorite cause. Now imagine that ring tone singing out from the pockets and purses of millions of cell phone users around the world. Such is the mobile utopia described by Katrin Verclas of Katrin shared some kernels of wisdom from her online mobile activism wonderland at this afternoon’s Internet Advocacy Roundtable. The mobile expert and strategist explained how nonprofits can use cell phone technology to organize, mobilize, motivate and inspire through a delightful array of tech-savvy techniques.

Click to read more ...


Care2 and Free Range become One Planet for Earth Day!

Have a look at our Earth Day marketing campaign. Did you know that the average North American consumes as if we had five planets? Check out the Care2 and Free Range One Planet pledge. We'll be posting widely around the web. If you'd like to help, use the "share" link in the lower right of the video, or grab the embed code here:  <object width="425" height="350"><param name="movie" value=""></param><param name="wmode" value="transparent"></param><embed src="" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>


Best of the Blogroll for March

We culled the best articles from our blog roll from March and April.

Getting Attention

Nancy E. Schwartz

A Few Recommendations on E- Newsletter Tools

Nonprofit Marketing Blog

Katya Andresen

Back to Basics: 4 web site tweaks

Nonprofit Integrator

DMA Nonprofit Federation

Walking the Walk: The Right Questions to Ask Online Technology Providers


Six Degrees of Kevin Bacon Interview With Katya Andresen

Our friends at Vosica, posted a great interview of Katya Andresen.  Given our recent post about the best use of celebrities for nonprofit campaigns, be sure to read this.


Tim Fullerton on Second Life: All Hype, Little Substance

timfullerton.jpgAfter hearing Tim Fullerton on a panel at NTEN, I became a big fan.  His blog recently featured his take on Second Life.  Check it out.  You may surprised by what you read.