Have a look at our Earth Day marketing campaign. Did you know that the average North American consumes as if we had five planets? Check out the Care2 and Free Range One Planet pledge. We'll be posting widely around the web. If you'd like to help, use the "share" link in the lower right of the video, or grab the embed code here: <object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/UzXRxP7jBSU"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/UzXRxP7jBSU" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>
We culled the best articles from our blog roll from March and April.
Nancy E. Schwartz
A Few Recommendations on E- Newsletter Tools
Nonprofit Marketing Blog
Back to Basics: 4 web site tweaks
DMA Nonprofit Federation
Walking the Walk: The Right Questions to Ask Online Technology Providers
Our friends at Vosica, posted a great interview of Katya Andresen. Given our recent post about the best use of celebrities for nonprofit campaigns, be sure to read this.
If you’ve ever felt torn between two brilliant designs for an email or Web page layout, you know how it feels to wish for some way to know which one is better—which one will put more smiles on faces of email members and Web page visitors? If only there were a way to find out…. well, we bring good news! A/B testing is a method of evaluating the effectiveness of a Web site by measuring the response it generates among viewers. This technique is a fantastic way to sustain and increase the profile of any successful nonprofit organization. It works by measuring the attraction and retention of members, advocates, and online donors.
Allan Rosenblatt's fantastic Internet Advocacy Roundtable still has seats available for the April 24th event. The speaker is Katrin Verclas of Mobile Active and NTEN.
When: Thursday, April 26, Noon-2:00PM
Where: Care2 Offices, 1100 15th. St. NW, Suite 600, Washington, D.C. 200o5
Cost: $60, lunch included
Understanding what attracts donors is vital to effectively appealing to an existing donor base or to expand the base. Some prominent celebrities in the nonprofit world are Bono (One Campaign), Mary Tyler Moore (Juvenile Diabetes Research Foundation), Bon Jovi (Philadelphia Soul Charitable Foundation), and Michael J. Fox (Foundation for Parkinson’s Research). The prominence of celebrity spokespeople would lead one to think that celebrities are extremely influential in attracting donors. But, how can we be so sure about this?