For your nonprofit's latest newsletter, you spent hours checking the links, making sure the fonts were consistent, and finding just the right image of a cute panda that'll make any potential donor's heart melt. Now, the only problem is you have to fight for their attention amid an inbox full of Blockbuster overdue notices, Amazon.com sales, and scam business opportunities from Nigeria. How can you compete?
M&R Strategic Services thinks they've found the answer in their latest report, titled "Digging Into eNewsletters," on what nonprofits can do to "maximize the likelihood that their eNewsletters will be opened, read, and clicked on." No matter how much killer content you have, if people aren't looking at, it's doing you no good.
Read the tips from the report after the break, but make sure to check out the full PDF article to look at all the data behind it. It's worth it!