Wednesday
Jan162008

So Easy, a Chicken Could Do It: frogloop 2008 Reader Survey

chicken_survey.JPGHelp us help you by taking the frogloop 2008 Reader Survey!  Don't worry, this isn't your organic chemistry final from sophomore year. It's just nine multiple choice and two one-liners (about three minutes) that are so easy even this chicken got an A.

All answers are 100% confidential and will greatly influence the content you'll see on frogloop in 2008.  We will, however, report the interesting, aggregated results on frogloop in the future.

Thanks for participating!  Click here to complete it.

(Image courtesy of Kalabird)
Thursday
Dec062007

Care2.com Passes 8 Million Member Mark

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We just wanted to pat ourselves on the back and, more importantly, THANK YOU for helping Care2 surpass the 8 million member mark.  You can read all about the strides we've made since 7 million here on our official press release.

 If you enjoy frogloop's content, we highly recommend joining Care2 and putting some of our words into action to make a difference!

Tuesday
Dec042007

Blogger Uses Petition Site to Create Better Transportation for NY

ethan_orignel_headshot.jpgPost authored by Ethan Oringel of Green Brooklyn 

When I started Green Brooklyn in December 2006, I knew that I wouldn't be doing much promotion for the site, nevermind advertising, and that I wouldn't even really have enough time to create content and links as much as I would like. I was busy starting my green communications consulting company, Aequus Green Communications, and working with clients to pay the bills and increase the portfolio. But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network, and saw such a great result that I decided that I needed to redesign everything ASAP.

Click to read more ...

Monday
Nov262007

Raising Money from Online Activists

karenheadshotI had the pleasure of attending the most recent Internet Advocacy Roundtable hosted by the Center for American Progress Action Fund.  The topic was hot and near and dear to my heart – converting online activists/subscribers into donors.  And the house was packed.

The expert presenter was the one and only Rick Christ, Managing Partner of NP Advisors.  Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world.

First, Rick recommended thinking of your online program in four stages:

Click to read more ...

Thursday
Nov152007

What Social Network Demographics Mean for You

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The always excellent Beth Kanter tipped us on this interesting post from the Compete.com blog  that demonstrates the overlap that exists between users of social networking sites.

How is this valuable?  Well,  theoretically, if you believe MySpace is a place for donors, your presence there also reaches 64% of Facebook users, 65% of Bebo, and 69% of Hi5.   As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant.

So, which one social network should you consider for your next campaign?  Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks.

Choose wisely and, as always, make sure it's worth it.

Thursday
Nov152007

Notes from Care2/OneWorld/Interaction Fundraising Seminar

Thanks to everyone who sponsored, presented, attended, and called in to today's brown bag session.  A special thanks goes out to today's speakers: Suzanne Rainey and Andrew Cohen from Forum One Communications and Hillary Zwerdling with M&R Strategic Services.  You can check out a wrap up of their presentations by clicking here.

 Also, we'd like to give a shout out to the wonderful people at OneWorld.net and Interaction who also sponsored today's event.

 If you couldn't make it or call in, click through for some of the great takeaways.

Click to read more ...

Friday
Nov092007

A Procrastinator's Guide to Year-End Fundraising

snowflakes.JPGIt's November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season.  Sure, you wanted to be ahead of the game, but you got tied up rockin' out on Monkey Island in Second Life.  Now, you need a surefire strategy to get you those key last minute donations.

If this is you, then "A Procrastinator's Guide to Year-End Fundraising" is a must-read on how to make up for the lost time.  Care2's very own Eric Rardin and Heather Holdridge, along with Mark Rovner and Sarah Haug of Sea Change Strategies, give you a crash course based on best available wisdom on how to design your web presence to maximize giving and broadly how to connect with new supportsers, and communicate year-round to foster the best possible relationships with donors.

 With as many as 98 percent of visitors to an organizaiton's donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift.

Using their advice, you can make sure that the night before Christmas your potential donors' nerves aren't a-jangle, and they make that critical donation.

Click here to download the guide.