In the closing weeks of the 110th Congress in late 2006, lawmakers were readying for a vote on legislation that would weaken protection of key fish populations in U.S. waters. The Marine Fish Conservation Network (MFCN), a coalition of over 190 organizations dedicated to ocean conservation, wanted to educate members of Congress and ask them to reject proposals that might do irreparable harm to several fish species. MFCN decided to mount a swift, targeted campaign mobilizing many thousands of citizens to contact their representatives and urge them to cast a vote to protect fish. At the same time, MFCN hoped that the campaign also would serve a second purpose, namely, to identify people who might become loyal donors in support of MFCN’s vital work.
A promising study by Marketing Sherpa shows online campaign increases ROI by 30% as compared to direct mail.
Challenge: Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer. Keep your cost down and response rates high in order to maximize your ROI.
What do you do?
For your nonprofit's latest newsletter, you spent hours checking the links, making sure the fonts were consistent, and finding just the right image of a cute panda that'll make any potential donor's heart melt. Now, the only problem is you have to fight for their attention amid an inbox full of Blockbuster overdue notices, Amazon.com sales, and scam business opportunities from Nigeria. How can you compete?
M&R Strategic Services thinks they've found the answer in their latest report, titled "Digging Into eNewsletters," on what nonprofits can do to "maximize the likelihood that their eNewsletters will be opened, read, and clicked on." No matter how much killer content you have, if people aren't looking at, it's doing you no good.
Read the tips from the report after the break, but make sure to check out the full PDF article to look at all the data behind it. It's worth it!
Lessons for Non-profits from the Corporate World
by Karen Taggart, Director of Nonprofit Services, Care2
corporations have significantly more resources to dedicate to their marketing programs, they are often a few steps ahead of us in terms of new strategies and innovations – both successful and unsuccessful.
One of today’s sessions at the DMA Nonprofit Federation Conference in NYC focused on just that.
If you've missed the launch of Facebook Apps Platform almost two months ago, you're already way behind the times. The technology "enables anyone to build any application that...Facebook could build." The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio. A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions.
The Causes application by Project Agape enables anyone with a Facebook account to support and engage their Facebook networks to support a "Cause" - be it "Save the Seals!," "End Global Warming!," or "Fight Hate". All of the Causes have to be attached to a Guidestar-verified 501(c)(3).
We took a sampling from all of the Causes to get a sense of what the potential is.Receive monthly updates
Updated on Friday, June 11, 2010 at 01:10PM by Justin Perkins
You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook or MySpace.
Click through to start calculating!
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Thanks to Michael Leuthner, Care2's senior advocacy manager, for highlighting this unique fundraising campaign!
The Cannes Lions International Advertising Festival was held this past June. Winners at the event are given a Gold, Silver or Bronze Lion. This year, a Bronze winner in the category for direct marketing was a campaign called "SMS for Lunch," run by an organization named Meir Panim Soup Kitchen.