Carie Lewis of the Humane Society recently shared with us some lessons learned about branding and list recruitment from their unique MySpace campaign against clubbing baby seals. In addition to having an organizationl profile on MySpace, HSUS ventured onto the site for this specific campaign as "Sunny the Seal" and in the process discovered some great approaches for grabbing attention:
Karen Matheson and Eve Fox of M+R Strategic Services recently reviewed over 180 fundraising appeals sent out over the course of 2006. If you're currently experimenting with different messaging tactics and need some guidance, this study is a great place to start your research.
This study tracked nine major nonprofits across four tactic categories:
- Multiple appeal series
- Deadline-driven appeals
- Matching gift appeals
- Dollar goal appeals
Is your advocacy campaign’s story compelling? Engaging? Does it make people want to donate or does it make them want to yawn?
Find out at Alan Rosenblatt's Internet Advocacy Roundtable hosted by Care2! Jonah Sachs and Susan Finkelpearl of Free Range Studios, one of the world’s leading online advocacy shops, will tell you how to bring in more dollars and fewer snores with your campaigns. With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal.
When: Thursday, May 17, 2007, Noon-2:00 pm
Where: Care2/Oxfam Offices, 1100 15th Street, NW, Suite 600, Washington, DC
Cost: $60, lunch included
Speakers: Jonah Sachs and Susan Finkelpearl, Free Range Studios
The survey supported the concern that nonprofits fail to maximize their marketing potential. You can check out the rest of the survey results here (pdf). Thanks Nancy!
Imagine a catchy cell phone ring tone lauding your organization’s greatness, or heralding your favorite cause. Now imagine that ring tone singing out from the pockets and purses of millions of cell phone users around the world. Such is the mobile utopia described by Katrin Verclas of MobileActive.org. Katrin shared some kernels of wisdom from her online mobile activism wonderland at this afternoon’s Internet Advocacy Roundtable. The mobile expert and strategist explained how nonprofits can use cell phone technology to organize, mobilize, motivate and inspire through a delightful array of tech-savvy techniques.
Have a look at our Earth Day marketing campaign. Did you know that the average North American consumes as if we had five planets? Check out the Care2 and Free Range One Planet pledge. We'll be posting widely around the web. If you'd like to help, use the "share" link in the lower right of the video, or grab the embed code here: <object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/UzXRxP7jBSU"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/UzXRxP7jBSU" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>
We culled the best articles from our blog roll from March and April.
Nancy E. Schwartz
A Few Recommendations on E- Newsletter Tools
Nonprofit Marketing Blog
Back to Basics: 4 web site tweaks
DMA Nonprofit Federation
Walking the Walk: The Right Questions to Ask Online Technology Providers