Thursday
Sep062007

Second Life: Debunking Myths, Identifying Opportunities

avatar_sabin.jpgAs if the hustle and bustle of real life weren't enough, the booming popularity of Linden Labs's online virtual world phenomenon, Second Life has provided yet another way to put off that big project just a few more hours. 

Second Life isn't just about wasting time, however, nor are its "residents" exclusively teens hunkered down in their parents' basements with Hot Pockets and Red Bulls - there may be real marketing potential for both for-profit and nonprofit organizations.

John Breyault and Kevin Reid from Issue Dynamics Inc. (IDI), a DC-based public affairs firm, invited us to attend an excellent presentation and guided tour of Second Life, providing an overview, debunking myths, and even offering some innovative strategies for nonprofits to tap into the 8.3 million total (500,000 active monthly) residents of Second Life. 

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Monday
Aug272007

Grantmakers Dive Into Web 2.0

geo_logo.gifIf Web 2.0 was a local swimming pool, nonprofits would be the older kids hanging out by the diving boards while grantmakers still paddled around the shallow end.  Increasingly, however, grantmakers are swimming towards the deep end of Web 2.0, using social networking sites like Facebook and MySpace, online video, and text messaging to accomplish their own goals.

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Monday
Aug272007

NPower Greater DC Region Technology Innovation Award

Npower.jpgIf your nonprofit is a 501(c)3  and meets some other basic criteria, you can apply for a an Innovation Award and win up to $43,000 in cash, technologoy consulting, hardware and software.  Accenture and NPower Greater DC Region have teamed up to provide this exciting opportunity.  Don't miss the Septemeber 7th, deadline.  Apply today and learn more here.

Tuesday
Aug212007

Get a Google Earth Pro License for Free!

earth.jpgGoogle's new Google Earth Pro outreach grant is an important step toward bringing mapping technology to the nonprofit world. Visit Google to learn more: http://earth.google.com/outreach/program_details.html

Friday
Aug172007

Building a Successful Internet Presence

NPTimes just ran a great article featuring tips from Harry Lynch, CEO of Sanky Commmunications and Paul Habig, director of Internet Services at SankyNet.

Topics covered:

  • Leveraging demographics
  • Retaining donors
  • Harnessing email
  • Synchronizing media
  • Acquiring new donors
Here are some highlights to tempt you into reading further...

Click to read more ...

Friday
Aug172007

CASE STUDY: Marine Conservation Group Wins Victory with Care2

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The Challenge:
In the closing weeks of the 110th Congress in late 2006, lawmakers were readying for a vote on legislation that would weaken protection of key fish populations in U.S. waters. The Marine Fish Conservation Network (MFCN), a coalition of over 190 organizations dedicated to ocean conservation, wanted to educate members of Congress and ask them to reject proposals that might do irreparable harm to several fish species. MFCN decided to mount a swift, targeted campaign mobilizing many thousands of citizens to contact their representatives and urge them to cast a vote to protect fish. At the same time, MFCN hoped that the campaign also would serve a second purpose, namely, to identify people who might become loyal donors in support of MFCN’s vital work.

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Thursday
Aug162007

Biggest Bang for Your Buck

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A promising study by Marketing Sherpa shows online campaign increases ROI by 30% as compared to direct mail.


Challenge:  Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer.  Keep your cost down and response rates high in order to maximize your ROI.

What do you do?

Click to read more ...