Props to MyEmma for Doing Good

emma_logo3.gifWe just wanted to give some recognition to MyEmma, the email marketing and communications firm, for the good they're doing for nonprofits and the world. 

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users.  While the nomination is currently closed for this year, make sure to look out for when they're re-opened. No doubt, this will be announced on their blog.

Additionally, they plant 5 trees for every new account they bring in, which totalled 1,700 freshly-planted trees in January.

While we haven't personally tried their email service, we congratulate them on doing some good for this world.

MyEmma isn't the only for-profit company in the nonprofit sector pitching-in to make the planet a better place (ahem, Care2), but we're going to start highlighting a few other companies that are doing their part (especially when your nonprofit can get free stuff).


Tapping the Corporate Dollar – Mosaik Strategies Seminar

mosaik.strategies.184.057.gifEver wonder how to find a great corporate partner?  Have you tried to ask companies for their support, only to be ignored and rejected?  What are some of the best practices when it comes to created great non-profit/corporate relationships?

Thankfully Mikel Smith Koon, president of Mosaik Strategies and a cause marketing expert, has put together a half-day training session to get you up and running in your corporate fundraising efforts.

"Tapping the Corporate Dollar 2008" is intended to introduce nonprofit and for-profit professionals to the world of mutual benefit through nonprofit/for-profit collaborations and help them find their organization's place in that world. During this session the audience will: develop an understanding of what drives both entities; examine examples of successful, mutually beneficial collaborations; identify principles that made the collaborations successful; and participate in a practical exercise to better understand how to use these principles toward their success.

This is an exciting time for cause marketing.  Consumers are demanding more responsibility and research has shown we are more likely to purchase products from companies that care about our causes.  Moral of the story:  corporations need us as much as we need them, so let's learn how to talk to each other and make this happen!

Tapping the Corporate Dollar (click here to register)
February 27, 2008
8:00 AM to 12:00 PM

200 Maryland Avenue, NE
(Veterans of Foreign Wars building)
Washington, DC 20002


How They Did It: LWB Wins Facebook Causes Giving Challenge

anhui.JPGThe Facebook Causes Giving Challenge recently crowned its champions of social network fundraising -- Love Without Boundaries Foundation, a more-than-deserving nonprofit specializing in medical care, education, foster care, and nutrition for orphaned children in China.  Their Causes page garnered over $94,000 from 6,268 members in 50 days.  

How did they do it?  Get ready to throw out the book on promoting Facebook Causes.  From teaching supporters how to create Facebook accounts to ol' fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says it's as much the offline as the online work that gets the job done.

If you're on an RSS reader, click here to read how they did it. 

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Email Is Most Popular for a Reason: It's the Strongest Performing

It's no wonder that despite all the cool bells and whistles of newer technologies, email remains the most popular online marketing tool.  According to a just-released survey from Datran Media , email was voted the strongest performing media buy in December 2007. 

The survey showed that 80% of marketers believe that email is ahead of other tools such as search and display ads.  The New York-based email and digital marketing services provider surveyed more than 2,000 marketers and showed that 82% of respondents plan to increase their use of email marketing in the year ahead, echoing our earlier reports

The clear benefits of email was demonstrated by the 67% of respondents who said that email has contributed to a boost in their sales.  The survey also showed that 55% of those polled expect ROI from email to become higher than any other digital channel. 

For more details, check out the full survey


Worldwide Protest Organized on Facebook

farc.jpgNeed more proof of the organizing power of social networks? Look no further than the USA Today article covering a massive worldwide protest organized via a Facebook event that gathered close to 100,000 people in 165 cities around the world--all in less than a month's time.

Protesters united to take a stand against the continued brutalities carried out by Columbia's largest rebel group. Known as the FARC, the group is responsible for hundreds of kidnappings and continues to hold several high profile hostages.

The thousands who gathered wanted to send a clear message to the FARC to stop kidnapping and release the hostages they're holding. Though turnout was the strongest in Bogotá (where estimates range from 500,000 to 2 million people), the international scale demonstrates both widespread awareness of the issue and solidarity with the Columbian people.

This is a perfect illustration of the organizational power that Facebook and other social networks have. With over 64 million active users and 250,000 more joining daily, Facebook in particular can be an excellent network to use to plan and coordinate events, gather support for a campaign, increase publicity for your organization, or collect donations (though the jury is still out on this one).

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Join WVU for Integrated Marketing Degree Information Session


West Virginia University's integrated marketing communications program is holding an information reception for communications professionals in DC interested in an online graduate degree in integrated marketing.  Just the fact that the IMC Program has started its own blog tells us that these guys are the real deal.

No need to RSVP, just come as you are. 

Here are the details:
Where: National Press Club (Holeman Lounge)
When: Thursday, Feb. 28 from 6-9 p.m.
Who should attend: Professional communicators in DC
Sponsor: IMC Program at West Virginia University
Questions?: Chad Mezera ( or 304-293-3505 x5415)


Who Will Be the Next $100,000 Purpose Prize Winner?

seal2008.gifCivic Ventures is seeking nominations for the 2008 Purpose Prize. Each year they give prizes ranging from $10,000 to $100,000 to 15 people over the age of 60 creating new and innovative ways to tackle tough social problems, from reforming education to improving healthcare, curbing global warming to ending poverty.


They’re looking for adults over 60:

  • Initiating new ways to address social challenges

  • Working in a leadership role within government, non-profit, or for-profit institution

  • Whose social change work began after the age of 50

  • And, who are committed to pursuing social entrepreneurship in the future

Sound like you or someone you know? Start your nomination today for the 2008 Purpose Prize. The Deadline is March 1.

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