Tuesday
Sep112007

Overbrook Foundation Reports Grantees Don't Know Web 2.0

To date, grantees generally avoid the Web 2.0 tools, at least according to a recent study by The Overbrook Foundation and Allison Fine examining how (and if) grantees were using Web 2.0. 

There are a ton of interesting findings in this report, including:

  • Overall, the grantees are firmly entrenched in the Web 1.0 world, using the Internet for information, not interactivity.
  • Only a small handful of grantees, such as WITNESS, the ACLU, Breakthrough, and WNYC Public Radio, significantly use social media to converse with constituents.
  • Most grantees aren't using even common-place social media tools.  For example, only half of them have blogs, but only half of these groups allow comments on them.
  • Survey respondent and group discussion participants often felt a "common struggle" in understanding which Web 2.0 tools are critically important to their work and were at a loss as to where and how to get help for selecting and using new social media tools.
These findings are intriguing, especially given the recent article by GEO that states grantmakers are beginning to increasingly use the Web 2.0 tools.  Hopefully, both grantmakers and grantees can meet somewhere in the middle of Web 2.0! Web 1.5 anyone?

 

Monday
Sep102007

Online Video: An Interview Revealing Best Practices and Trends


treanor.jpgRecently, I had the opportunity to interview Tim Treanor, Chairman and CEO at Online Video Service, a firm that specializes in video content management for nonprofits.

Tim managed his first political campaign at the age of 20; by 30, he had managed two Congressional victories. He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. At Treanor & Associates, his public affairs and political consulting firm, clients included RealNetworks, The Casey Family Programs and the American Bar Association.

Read on to learn this expert's view on the current state of nonprofits and online video, tips and hints on how to maximize your video's impact, and how much all of this really costs.  

Click to read more ...

Thursday
Sep062007

Second Life: Debunking Myths, Identifying Opportunities

avatar_sabin.jpgAs if the hustle and bustle of real life weren't enough, the booming popularity of Linden Labs's online virtual world phenomenon, Second Life has provided yet another way to put off that big project just a few more hours. 

Second Life isn't just about wasting time, however, nor are its "residents" exclusively teens hunkered down in their parents' basements with Hot Pockets and Red Bulls - there may be real marketing potential for both for-profit and nonprofit organizations.

John Breyault and Kevin Reid from Issue Dynamics Inc. (IDI), a DC-based public affairs firm, invited us to attend an excellent presentation and guided tour of Second Life, providing an overview, debunking myths, and even offering some innovative strategies for nonprofits to tap into the 8.3 million total (500,000 active monthly) residents of Second Life. 

Click to read more ...

Monday
Aug272007

Grantmakers Dive Into Web 2.0

geo_logo.gifIf Web 2.0 was a local swimming pool, nonprofits would be the older kids hanging out by the diving boards while grantmakers still paddled around the shallow end.  Increasingly, however, grantmakers are swimming towards the deep end of Web 2.0, using social networking sites like Facebook and MySpace, online video, and text messaging to accomplish their own goals.

Click to read more ...

Monday
Aug272007

NPower Greater DC Region Technology Innovation Award

Npower.jpgIf your nonprofit is a 501(c)3  and meets some other basic criteria, you can apply for a an Innovation Award and win up to $43,000 in cash, technologoy consulting, hardware and software.  Accenture and NPower Greater DC Region have teamed up to provide this exciting opportunity.  Don't miss the Septemeber 7th, deadline.  Apply today and learn more here.

Tuesday
Aug212007

Get a Google Earth Pro License for Free!

earth.jpgGoogle's new Google Earth Pro outreach grant is an important step toward bringing mapping technology to the nonprofit world. Visit Google to learn more: http://earth.google.com/outreach/program_details.html

Friday
Aug172007

Building a Successful Internet Presence

NPTimes just ran a great article featuring tips from Harry Lynch, CEO of Sanky Commmunications and Paul Habig, director of Internet Services at SankyNet.

Topics covered:

  • Leveraging demographics
  • Retaining donors
  • Harnessing email
  • Synchronizing media
  • Acquiring new donors
Here are some highlights to tempt you into reading further...

Click to read more ...