Tuesday
Dec042007

Blogger Uses Petition Site to Create Better Transportation for NY

ethan_orignel_headshot.jpgPost authored by Ethan Oringel of Green Brooklyn 

When I started Green Brooklyn in December 2006, I knew that I wouldn't be doing much promotion for the site, nevermind advertising, and that I wouldn't even really have enough time to create content and links as much as I would like. I was busy starting my green communications consulting company, Aequus Green Communications, and working with clients to pay the bills and increase the portfolio. But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network, and saw such a great result that I decided that I needed to redesign everything ASAP.

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Monday
Nov262007

Raising Money from Online Activists

karenheadshotI had the pleasure of attending the most recent Internet Advocacy Roundtable hosted by the Center for American Progress Action Fund.  The topic was hot and near and dear to my heart – converting online activists/subscribers into donors.  And the house was packed.

The expert presenter was the one and only Rick Christ, Managing Partner of NP Advisors.  Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world.

First, Rick recommended thinking of your online program in four stages:

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Thursday
Nov152007

What Social Network Demographics Mean for You

2006159476_6da3a64921.jpg 

The always excellent Beth Kanter tipped us on this interesting post from the Compete.com blog  that demonstrates the overlap that exists between users of social networking sites.

How is this valuable?  Well,  theoretically, if you believe MySpace is a place for donors, your presence there also reaches 64% of Facebook users, 65% of Bebo, and 69% of Hi5.   As you can no doubt gather, you might not need to invest valuable time and resources into all four, because a lot of the audience is redundant.

So, which one social network should you consider for your next campaign?  Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks.

Choose wisely and, as always, make sure it's worth it.

Thursday
Nov152007

Notes from Care2/OneWorld/Interaction Fundraising Seminar

Thanks to everyone who sponsored, presented, attended, and called in to today's brown bag session.  A special thanks goes out to today's speakers: Suzanne Rainey and Andrew Cohen from Forum One Communications and Hillary Zwerdling with M&R Strategic Services.  You can check out a wrap up of their presentations by clicking here.

 Also, we'd like to give a shout out to the wonderful people at OneWorld.net and Interaction who also sponsored today's event.

 If you couldn't make it or call in, click through for some of the great takeaways.

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Friday
Nov092007

A Procrastinator's Guide to Year-End Fundraising

snowflakes.JPGIt's November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season.  Sure, you wanted to be ahead of the game, but you got tied up rockin' out on Monkey Island in Second Life.  Now, you need a surefire strategy to get you those key last minute donations.

If this is you, then "A Procrastinator's Guide to Year-End Fundraising" is a must-read on how to make up for the lost time.  Care2's very own Eric Rardin and Heather Holdridge, along with Mark Rovner and Sarah Haug of Sea Change Strategies, give you a crash course based on best available wisdom on how to design your web presence to maximize giving and broadly how to connect with new supportsers, and communicate year-round to foster the best possible relationships with donors.

 With as many as 98 percent of visitors to an organizaiton's donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift.

Using their advice, you can make sure that the night before Christmas your potential donors' nerves aren't a-jangle, and they make that critical donation.

Click here to download the guide.

Thursday
Nov082007

MySpace.com: A Place for Donors?

MySpace: A Place for Donors?

Post co-authored by James O'Malley and Justin Perkins.

With estimates up to 200 million members globally and 12% of all internet traffic, MySpace certainly earns the title of the "top dog" of social networks. Despite the more recent shift of attention to Facebook in the past 6 months by the nonprofit community, there are still remnants of a goldrush by nonprofits over the last year to build a presence on the uber-popular site. But was there ever any gold? And is there any left?  And what is the optimum combination of videos, pictures, text, friends, and other widgets? And is it even worth it?

Á la our Causes analysis awhile ago, we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising.

Whether you've stacked your profile with all the cool widgets, videos, and badges or you're still trying to figure out who "Tom" is, read on to learn what others are doing and how you can maximize your MySpace, or see if you even want to spend your time there.

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Monday
Nov052007

Five Tips for Online Fundraisers from a Direct Mail Dinosaur

Karen_Taggart.jpgI'll admit it.  I am a direct mail dinosaur now disguising myself as a hip online marketer.  Everyone was going to find out one of these days, so I figured it was best to blow my own cover.

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing.  

While there are several elements of communication that are different between the two channels, I offer the following five tips to online fundraisers from a direct mail dinosaur:

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