Wednesday
Oct172007

Take the M+R Online Monthly Giving Survey

MandR_Logo.gifWouldn't you love to know more about monthly giving?  That’s why our friends over at M+R have decided to take an in-depth look at nonprofit online monthly giving (a.k.a. sustainer/recurring) – and they want to include YOU in their short and easy survey of nonprofit organizations.

Help us (and the progressive community) better understand the current trends and strategies employed in online monthly giving programs by taking this short survey. All individual answers will be kept confidential.

Results of the survey will be shared in M+R’s upcoming study which will also include data they’ve gathered about online monthly giving metrics.

Thanks so much for your participation.

http://www.surveymonkey.com/s.aspx?sm=1AWjY7_2buxf0pYSQ4X8kOYw_3d_3d

Feel free to contact Karen Matheson at kmatheson@mrss.com with any questions or requests for a copy of the study when it comes out in November.

Tuesday
Oct092007

Mastering Integrated Marketing: Interview with Jessica Grounds

Jessica_better_photo.gifI recently had a chance to interview Jessica Grounds, Senior Strategist at Stones’ Phones, on her experience with integrated communications strategies.

Jessica's firm Stones’ Phones, a political phone consulting outfit, along with Bates Neimand, a political direct-mail firm, and Advocacy Inc, a political online consulting firm, were hired by a major labor union to create an integrated paid communications plan.  They were commissioned to design and execute a $5 Million program to target and persuade infrequent voting single women to vote for John Kerry for President.

Click to read more ...

Friday
Sep282007

Mapping Your Nonprofit: An Intro to GIS

As a co-organizer of NetSquared DC, I helped design a presentation on the topic of GIS and mapping technology as applied to nonprofits.  The speaker, Robert Cheetham, is both concise and knowledgeable, but more importantly he has a knack for explaining GIS in a way that is very accessible to non-techies.  His firm, Avencia, is an award winning GIS consultancy.

Given the fantastic feedback we received from our NetSquared GIS presentation, I was very pleased to learn that NTEN is featuring Robert in a forthcoming webinar. I you've ever wondered how mapping can help your nonprofit, this is THE webinar to attend. I recommend it highly.  Here's a link to the registration page...

When: Tuesday, October 2nd, 11 am Pacific Time / 2 pm Eastern Time
Cost: $25 for NTEN Members, $50 for non-members

Tuesday
Sep252007

Every Woman Counts Launch Meeting

everywomancounts.jpgLifetime Television, Redbook, CosmoGIRL! and Marie Claire joined forces to create www.everywomancounts08.com, a non-partisan coalition.  I had the privilege of attending the kick-off dinner reception last night.  As the event announcement stated so clearly, "women, who constitute more than half the population and vote in greater numbers than men, will play a critical role in the election." This fact certainly caught my attention.

During the reception, I also learned about the work of some really great organizations.  Women Under Forty PAC, for example, focuses on supporting women under forty years of age who are running for public office. WUFPAC is nonpartisan and could use your support at their fall event.  View the pdf invite here!  We're also planning a guest blog by Jessica  Grounds, Senior Strategist for Stones' Phones and President of the WUFPAC Board of Directors.


Tuesday
Sep252007

Despite Newer Technologies, Email Remains Number One

Mobile downloads, embedded video, and search engine optimization marketing might make us all bubbly inside, but a recent report in The McKinsey Quarterly posted on eMarketer showed that good ol' fashioned email was still the most popular digital marketing tool.


A survey of 311 marketing executives found that 83% used email, ahead of display ads, paid keyword search, and branded sponsorship. Furthermore, over half of respondents said they planned to increase their email spending in the next three years. Paid keyword search saw the greatest increase in spending, with email, branded sponsorship and referrals rounding out the top four.


What does this mean for you? For starters, make sure your blasts are readable, that they cut through the noise, and that they aren't labeled spam - it works!



Thursday
Sep202007

Did You Miss The Online Holiday Fundraising Season?

snowman.jpgAccording to this post “Ring-Cha-Ching, Hear Them Ring” on the blog Email Insider, the retail email holiday season has already begun. In fact, it began in August.
 
Thankfully for nonprofit fundraisers, most donors aren’t yet in the holiday giving mindset. That means there’s still time to prepare for the end-of-the-year fundraising push.  So what do you need to do to get ready? We asked a variety of online fundraising experts and delved into some key online resources and found some great advice.

Click to read more ...

Tuesday
Sep112007

Overbrook Foundation Reports Grantees Don't Know Web 2.0

To date, grantees generally avoid the Web 2.0 tools, at least according to a recent study by The Overbrook Foundation and Allison Fine examining how (and if) grantees were using Web 2.0. 

There are a ton of interesting findings in this report, including:

  • Overall, the grantees are firmly entrenched in the Web 1.0 world, using the Internet for information, not interactivity.
  • Only a small handful of grantees, such as WITNESS, the ACLU, Breakthrough, and WNYC Public Radio, significantly use social media to converse with constituents.
  • Most grantees aren't using even common-place social media tools.  For example, only half of them have blogs, but only half of these groups allow comments on them.
  • Survey respondent and group discussion participants often felt a "common struggle" in understanding which Web 2.0 tools are critically important to their work and were at a loss as to where and how to get help for selecting and using new social media tools.
These findings are intriguing, especially given the recent article by GEO that states grantmakers are beginning to increasingly use the Web 2.0 tools.  Hopefully, both grantmakers and grantees can meet somewhere in the middle of Web 2.0! Web 1.5 anyone?