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Which Social Media Platforms Are Worth Your Time and Energy?

One of the questions I'm asked often when I speak at conferences is which social media platforms should our organization invest staff time and resources in? My response is "where is your community hanging out." This requires organizations to research the answer since every community has different preferences.

One good place to start looking at this data is to take a look at the demographics of different social networks. Realtime Report does a great roundup of the latest social media stats every couple of weeks. I also found this infographic that provides an overview of some useful stats to check out.


Reader Comments (2)

Thanks for this great reminder to "fish where the fish are", as well as the additional resources! This is a great place to start, and because each of these channels is massive, plan to actively "listen" to further refine the search for your community. Here's a great recent post on this step: http://www.ducttapemarketing.com/blog/2013/08/22/listening-to-customers/
September 30, 2013 | Unregistered CommenterLance Leasure
Great post and I couldn't agree more with your response to the question that I get a lot from my clients. Just like you wouldn't buy media or pitch a press release story to outlets that don't represent your audience, you shouldn't send time, money and resources participating in social networks that your audience isn't participating in. It's really that simple.
October 2, 2013 | Unregistered CommenterGina Rau

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