Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013
Make 2013 the year your fundraising comes of age.
Say good bye to "online fundraising" and "offline fundraising," there is only fundraising.
Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks.
Join Paul Habig of SankyNet, Sarah Alexander of Food & Water Watch, and Eric Rardin of Care2 as they outline the critical and often easy ways you can boost your fundraising results in 2013.
In this webinar you'll learn about:
- Building social media into your email and website
- Finding out which people on your email list are on Facebook (without annoying them)
- Engaging on Facebook, converting in email...
- Using Facebook ads to drive online actions
- Phoning your email supporters
About the Presenters:
Paul Habig -- Executive Vice President/Creative Director, SankyNet
Paul Habig is Executive Vice President/Creative Director of SankyNet, a marketing company that specializes in integrated fundraising and communications for nonprofits. Paul has more than fifteen years of multi-channel fundraising, direct mail, online advertising, web design, and email marketing experience. He has developed award-winning strategies for more than 70 nonprofit organizations such as amfAR, African Wildlife Foundation, Covenant House, PetSmart Charities, and the Smithsonian Institution. Paul’s background in the nonprofit world not only includes consulting, but he has also held marketing and fundraising positions at the YMCA, Catholic Near East Welfare Association (CNEWA), and Pontifical Mission. He also ran his own Internet marketing business working with brands such as VitaminWater and SmartWater. He is an active member of the Greater New York Chapter of the Association of Fundraising Professionals and serves as Co-Chair of the Web, Tech & Social Media track for Fund Raising Day in New York and also serves as Board Member for the Direct Marketing Fundraising Association. He is a frequent speaker at DMA, DMFA, and AFP workshops and conferences.
Sarah Alexander -- Education & Outreach Coordinator, Food & Water Watch
Sarah Alexander is the Deputy Organizing Director at Food & Water Watch. She directs Food & Water Watch's Online campaigns, as well as overseeing the integration of multi-channel fundraising and advocacy efforts. Over the last 10 years, Sarah has worked on issues related to food sovereignty, genetic engineering, and local food security. Her background is in community organizing, strategic campaigning and legislative campaigns, having previously worked with Green Corps, the White Earth Land Recovery Project, and the American Community Gardening Association.
Eric Rardin -- Senior Director of Nonprofit Services, Care2
Eric is senior director of nonprofit services at Care2.com where he helps hundreds of nonprofits connect with donors and supporters online. At Care2 Eric advises nonprofits on email acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom. Eric serves on the board of directors of two national nonprofit organizations. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits including the National Environmental Trust, the Alaska Oceans Network, and the Marine Fish Conservation Network. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in Government and International Studies from the University of South Carolina and a BS in Political Science from the University of Wyoming. In addition to his work in the environmental advocacy arena, Eric has extensive experience working on political and issue campaigns from Wyoming to South Africa.