Presentation: Integrating Social Marketing and Direct Response

These days nonprofits are facing new challenges as online channels grow and evolve. While there are multiple channels (ranging from email to Direct Mail and social networks) to ultilize to engage constituents, managing all of those relationships and integrating social marketing effectively is no easy feat. But is it doable? Yes!

Check out Care2's latest webinar where panelists Peter Genuardi of SpotRight, Heather Shelby of Environmental Defense Fund, and Justin Perkins of Care2, explored some of the latest strategies for milking the most value out of your email list and social media communities.

Click here to view the webinar or you can look at the slides below.

How to Milk It: Integrating Social Marketing & Direct Response

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Comments

[Steve Rogai]

That was a good slide presentation. I'm impressed on how much you researched the concept of combining these 2 popular ways to reach people who may dig what you have to say.