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Infographic: The Future of Social Activism

Millennials often get a bad reputation for being slackers and self absorbed, but they can actually be quite passionate about social justice issues, especially when the right causes resonate with them. Make no mistake, if you are trying to reach Millennials you're organization is going to need spend time and resources developing meaningful campaigns that they feel connected to, and use their preferred methods of online and mobile communications. But once you have them engaged, they can be some of your best advocates. Furthermore, with the right ladder of engagement strategies, they can be cultivated as donors over the long term.

Check out this great infographic below "The Future of Social Activism" that illustrates how Millennials are supporting social justice issues.


Reader Comments (5)

Great graphic - we love seeing young adults taking initiative and becoming active in the community!
July 2, 2012 | Unregistered CommenterJoe
Thank you for publishing these figures - they make fascinating reading.

Do you know if similar research or figures like this are available for the UK.
July 2, 2012 | Unregistered CommenterDavid J Israel
Hi David. I don't know of another similar graphic off hand for the UK but if I find one I will send it your way.
July 2, 2012 | Unregistered CommenterAllyson Kapin
Ditto David's request - I am researching the experiences of 16-25 year old online activists in the uk at the moment and could be really useful!

Research is at: http://activistresearch.wordpress.com/
August 3, 2012 | Unregistered CommenterRoy Smith
Great infographic! I would love to do one for my region (Seattle, WA), and see how it compares... and have that be an option for any major city; it would be a great way to really drill down and see what that demographic is thinking. Our group, the Initiative Collective, IS this infographic. :)
January 4, 2013 | Unregistered CommenterTemper Ruska-Roma

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